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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

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British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

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Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Paris Has Fallen: Lacoste deconstructs the power of love

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Paris Has Fallen: Lacoste deconstructs the power of love by Tree Elven on 21/05/2019
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Puisque tu m'aimes... If you don't understand French, no matter, this dramatic metaphor for l'amour, starring actors Oulaya Amamra and Kevin Azaïs, will hook you from the first moment of horrible familiarity - a relationship row at home. Too dramatic for a clothing firm? Or visceral, powerful, and yes, I might buy Lacoste's stuff now?

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Moroccan men lend helping hands

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Moroccan men lend helping hands by Tree Elven on 17/05/2019
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A social experiment by a detergent called M.I.O., this five-minute campaign makes both an emotional and bold piece around the roles men and women play in Moroccan society and how they perceive each other. The ad went live during the Islamic fasting time of Ramadan. Public dicussion in the North African country is increasing around such topics as harassment and succession laws, within the larger gender equality conversation. What do you think of this ad? Do you think it's a useful agent for change? Should detergents be pitching in with this kind of message? Are you tired of men being portrayed as unhelpful when they go out and earn money or face their own hardships and dangers? Do you see it as just a heart-warming message to all of us, of whatever gender, to help each other out?

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Gigi Hadid gets on her (Burberry) soapbox

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Gigi Hadid gets on her (Burberry) soapbox by Tree Elven on 15/05/2019
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A stripped-down studio setting, a Primal Scream soundtrack, and the talents of redhot U.S. model Gigi Hadid are put to use here to display the Thomas Burberry Monogram collection. Burberry released the campaign a week before the collection was due to go on sale, allowing early birds to sneak peek. The ad was shot by British fashion photographer Nick Knight. Refreshing change from extravagant sets and locations? Do you think Gigi Hadid captures the essense of the iconic British brand?

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Robert de Niro watches the dough roll in!

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Robert de Niro watches the dough roll in! by Tree Elven on 14/05/2019
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From the same baker that brought us 'Pride and Breadjudice', spoofing costume drama - https://addvertising.org/pride-and-breadjudice-a-seedy-affair - comes a mob-style bagel wars drama starring none other than Hollywood heavyweight ('Raging Bull') Robert de Niro. An action-packed two minutes crammed with references to 'GoodFellas' and de Niro's other movies, with absurdity and wit blended in a US/UK caper. What do you think? Instant classic from Warburton's? Some are calling it de Niro's best work in 20 years....

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