Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!
Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.
For those of us who don't know/remember what a Space Invader is, this 30-second ad for Highways England may seem simply odd, but on the whole, the use of the early computer game characters and punchline make a good point for road safety. What do you think of it? Or are we all the driver in the front car, getting stressed by the Space Invader?
Fashion icon, former Spice Girl, and Mrs David Beckham, British designer Victoria Beckham has always had a sense of humour belied by her famously unsmiling face. The mother-of-four's fashion house is celebrating its 10th anniversary, and to mark the occasion, she's done a re-make of the 2008 ad she did for Marc Jacobs in which she emerged from a bag bearing his name. In 2018, the only name on the bag is Victoria Beckham. “The Victoria, Victoria Beckham line is always going to have an element of me poking fun at myself," the designer once told Vogue. Here are the images, shot by Juergen Teller, going up on the giant wraparound screen above Piccadilly Circus in central London. What do you think of the ad? If you love the Legs image, you might want to head to https://www.victoriabeckham.com to snap up a £115 T-shirt with it on. Or get to VB's Dover Street store on September 16, when she'll be behind the till herself...
Well, we can probably all sympathise with this traveller and his unmet needs! Sometimes it's even better to get home than to have been away. If you enjoy toilet humour, here's another one on the same theme: https://addvertising.org/paper-versus-digital-the-battle-continues
As the worldwide obesity crisis worsens, we're familiar nowadays with the dangers of over-consumption, but back in the post-war Sixties, it wasn't a topic that was openly talked about. Antacid Alka Seltzer cleverly wove Sixties allure into this classic commercial to tackle (and take advantage of) over-consumption. What do you think of the approach? They had another one that was a lot more brutal: https://youtu.be/y7MM-unptgY.
