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Robbie Williams looks at the past for The Christmas Present

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Robbie Williams looks at the past for The Christmas Present by Tree Elven on 25/11/2019
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A spot of Yuletide yearning for English singer-songwriter and entertainer Robbie Williams as he launches his The Christmas Present album with this track, 'Time For Change', and a very family-based video with his actress wife Ayda and their kids. The Williams family dogs also play a key role, and even the household's snowman is a giant snowdog. The video's taken some flak for referring to mums organising and d... Read More

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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

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British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Ropa vieja: Buy clothes that last, urges Adolfo Dominguez

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Ropa vieja: Buy clothes that last, urges Adolfo Dominguez by Tree Elven on 25/02/2020
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With the extreme wastefulness of the fashion industry coming under increasing scrutiny, Spain's high-end fashion house Adolfo Dominguez continues its 'Be More Old' campaign by highlighting how good old clothes (ropa vieja) can look on young models as well as their original owners. Adolfo Dominguez has a tradition of breaking the mould with campaigns such as 'la arruga es bella' (wrinkles are beautiful). British d... Read More

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Brazil Carnival: Hope out of flames in WhatsApp story

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Brazil Carnival: Hope out of flames in WhatsApp story by Tree Elven on 21/02/2020
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Many of us use WhatsApp to weave the threads of our personal and community lives. This ‘Fica só entre vocês’ (‘It’s between you’) piece by the messaging app draws on real stories of the drama, dedication, rivalry and respect behind Brazil's flamboyant Carnival. A massive 120 million Brazilians use WhatsApp, part of the Facebook empire. The messaging app came under fire for its role in the nation's 2018 presidential... Read More

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Gucci and the glitterball

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Gucci and the glitterball by Tree Elven on 13/02/2020
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Italian luxury brand Gucci recreates a Seventies dance floor in this psychedelic scene showing off some of its prime articles and the fashionistas chasing them- and each other - down both on and off the floor. Glitterballs galore in the one-minute funk-fest. What do you think of it? Valued at over US$12 billion, with annual revenues approaching $300 million, Gucci accounts for about 80% of luxury group Kering's profits, and is renowned for its creatively surprising ads.

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Electric luxury: Mercedes, Weeknd dazzle with 'Blinding Lights'

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Electric luxury: Mercedes, Weeknd dazzle with 'Blinding Lights' by Tree Elven on 07/02/2020
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Canadian singer The Weeknd drives this mini-movie for Mercedes with his track 'Blinding Lights'. The luxury auto-maker takes us on a weird and wonderful race through history to showcase its EQC electric vehicle, with a whole lot of sweet vintage to bring us right up to date. Do you like this glimpse of the future of electric?

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What’s up with Menopause
and the taboo that surrounds it?

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