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Robbie Williams looks at the past for The Christmas Present

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A spot of Yuletide yearning for...
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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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If anyone can make guns, crime,...
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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vegemite reveals how it's made....

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Developed in Australia after im...
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Toshiki Yashiro, Eri Fukatsu ramp up the tension for LOEWE

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Toshiki Yashiro, Eri Fukatsu ramp up the tension for LOEWE by Tree Elven on 27/02/2024
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Japanese-American art director and camera man Toshiki Yashiro brings an enigmatic touch to this footage, featuring Japanese actress Eri Fukatsu, for Spanish luxury fashion house LOEWE. What do you make of the drop of precision in a swirling landscape of unspoken tension? Does it make you smile/wonder/want? LOEWE has gathered a reputation for swinging smoothly from high art to hands-on craftsmanship in its adve... Read More

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Henry R. Jones II captures "expression without fear" for F21

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Henry R. Jones II captures "expression without fear" for F21 by Tree Elven on 21/02/2024
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Multinational Forever 21 self-describes as "the authority on fashion and the go-to retailer for the latest trends, styles and the hottest deals". This campaign celebrates their third collaboration with artist Henry R Jones II, featuring here both behind and in front of the lens. Marking Black History Month 2024, the F21 unisex collection bears witness to the photographer's urging freedom of expression, especi... Read More

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AI Abyss: "The blue light generation must be protected"

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AI Abyss: "The blue light generation must be protected" by Tree Elven on 06/02/2024
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What do you think of this 1'30" campaign around children's online safety, by the Mannerheim League for Child Welfare (MLL)? The non-governmental organisation, which was set up in 1920 says: "In the 50s, the MLL taught Finnish children to swim. Now our task is to help children and young people stay afloat in the ever-increasing media stream". The campaign's AI-generated imagery reflects the thought -is it effective?... Read More

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T'Nia Miller x NSPCC offer parents support for "the good, the bad and the baffling"

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T'Nia Miller x NSPCC offer parents support for "the good, the bad and the baffling" by Tree Elven on 31/01/2024
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What do you think of this campaign by British children's charity the National Society for the Prevention of Cruelty to Children (NSPCC), using spoken and visual imagery to reassure parents? It's been launched after a survey from NSPCC revealed that "three in four (75%) UK parents with children under five are anxious about their child’s emotional and mental wellbeing while a majority of p... Read More

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