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Tennis fans just have to see this!

Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vaseline smooth lips

Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Bodyform takes on the blue bloods

Bodyform takes on the blue bloods by Tree Elven on 19/10/2017
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Feminine protection company Bodyform continues its #LiveFearless work to break taboos by being the first to illustrate period blood with red liquid instead of the traditional blue, under the banner #BloodNormal. Revolutionary or unnecessary? Rate it or comment, and let us know!

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"The boys watching today will be the men of tomorrow"

"The boys watching today will be the men of tomorrow" by Tree Elven on 15/01/2019
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A thoughtful one on true masculinity from shaving company Gillette U.S., which is renowned for its catchphrase, 'The best a man can get'. Gillette turns its own slogan into a tool to tune into the #MeToo movement and tackle everyday sexism. “We are taking a realistic look at what’s happening today," says Gillette, "and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse.” What do you make of the ad? Does it strike a positive note or are you sick of brands horning in on trending issues?

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Gucci conjures a weird indoor alchemist's garden

Gucci conjures a weird indoor alchemist's garden by Tree Elven on 11/01/2019
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“It is a kind of bathroom that belongs to the imagination," says the creative mind behind this 1'43" ad for Gucci fragrances, "where strange objects are kept, and someone obsessed with smells and fragrances. The images are evocative of a suspended time, which is then what makes you experience a scent, to bring you back to an imaginary place.” The strange objects alluded to are overseen and explored by various unexpected animals, creating a palette of still life and real life for the Italian luxury brand. What do you think? Gucci ads are always pretty out there - does this one do it for you? Do you hit the replay button for the sheer dreaminess of it?

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Shocking ad urges 'double check' on divisive Brexit issue

Shocking ad urges 'double check' on divisive Brexit issue by Tree Elven on 08/01/2019
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Shocking - literally - ad from a group of friends in the British creative industry who say about Brexit that: "Only a second referendum can give us the opportunity to make that ‘double-check’. Some would say - 'but we had a vote, to vote again would deny democracy’. But to double-check is common sense. We must not let our instinct to double-check an important decision be seen as a denial of democracy." What do you think? Good campaign that makes you think and/or take action? Or just another Brexit snore?

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Saint-Loup: Village ou fromage?

Saint-Loup: Village ou fromage? by Tree Elven on 02/01/2019
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A question for the French foodie fans wrapped around a gently humorous ad to promote a goat's cheese. What do you think of it?

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