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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer by Tree Elven on 11/12/2019
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If anyone can make guns, crime, violence amusing, it's gotta be actor/advertiser of the moment, Ryan Reynolds, whose witty deadpan humour is selling Aviation Gin in the least expected places. But hey, what got into Disney? Check out the three minutes of action-packed trailer for 'Free Guy' - due to explode off screens in summer 2020 - and let us know what you think of the superhero Deadpool turn it's taken! Great fun, or too much glamorisation/dehumanisation of violence?

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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vegemite reveals how it's made....

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Vegemite reveals how it's made.... by Tree Elven on 01/08/2018
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Developed in Australia after imports of Britain's Marmite were disrupted by World War I, Vegemite is a food spread made from leftover brewers' yeast extract. #TastesLikeAustralia is the slogan for this one-minute spot, which features several well-known Oz personalities, including controversial ones. What do you think? Absolute rubbish, spot on, deliciously droll, just not to your taste? Have a look, have a think, have your say!

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'Womb Stories': Bold depiction of the female experience

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'Womb Stories': Bold depiction of the female experience by Tree Elven on 03/07/2020
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Swedish-based personal hygiene company Essity has made waves before with its taboo-busting ads such as Viva la Vulva - https://addvertising.org/viva-la-vulva-a-musical-celebration - and the acclaimed showing of red period blood instead of blue liquid in this Bodyform & Libresse #LiveFearless campaign - Read More

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CBD-laced drinks taking the edge off

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CBD-laced drinks taking the edge off by Tree Elven on 29/06/2020
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Well, we can certainly all relate to needing to get on with things even when stress levels are high, and the COVID-19 coronavirus situation ratcheted up anxiety across the board. What do you think of this ad for Tranquini hemp-infused drinks? Does the ad tempt you to check out this drink? Although hemp is s strain of the cannabis sativa plant, it won't get you high: it has low levels of THC, which is the psychoactive ingredient of ... Read More

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Wirecard shows us the future of retail

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Germany's electronic payment de...
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Finding the right (Uni)lever for climate change?

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Finding the right (Uni)lever for climate change? by Tree Elven on 16/06/2020
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From ice-cream to shampoo, Anglo-Dutch multi-national Unilever sits on our supermarket shelves in the shape of a staggering variety of everyday consumer products. In June 2020, it announced a €1-billion fund for green projects and pledged a deforestation-free supply chain by 2023. Non-profit environmental organisation Greenpeace immediately dubbed it "an empty PR exercise" in a statement which also said: "In 2010, Unileve... Read More

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What’s up with Menopause
and the taboo that surrounds it?

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