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Tennis fans just have to see this!

Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vaseline smooth lips

Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Bodyform takes on the blue bloods

Bodyform takes on the blue bloods by Tree Elven on 19/10/2017
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Feminine protection company Bodyform continues its #LiveFearless work to break taboos by being the first to illustrate period blood with red liquid instead of the traditional blue, under the banner #BloodNormal. Revolutionary or unnecessary? Rate it or comment, and let us know!

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Iceland's #NoPalmOilChristmas ad banned

Iceland's #NoPalmOilChristmas ad banned by Tree Elven on 09/11/2018
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ADDS followers and/or environmentalists may have seen both these ads on this site this year: one by NGO Greenpeace https://addvertising.org/emma-thompson-tells-a-chilling-children-s-tale, and the other by UK supermarket chain Iceland https://addvertising.org/iceland-uses-borneo-to-illustrate-decision-to-ban-palm-oil. But when Greenpeace agreed to let Iceland use its Rang-Tan campaign about seriously endangered orang-utans (voiced by Emma Thompson, who was made a Dame the same week) in its Christmas 2018 marketing, broadcasting watchdog Clearcast banned it from TV. The reason? It goes against the prohibition of ads "inserted by or on behalf of a body whose objects are wholly or mainly of a political nature" or ones that are "directed towards a political end". What do you think? Is a message relating to saving humanity and all living creatures too political for celebrations marking the birth of Christ the Saviour? Just irrelevant, maybe??

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Red Cross uses virtual reality to recreate fear and suffering

Red Cross uses virtual reality to recreate fear and suffering by Tree Elven on 08/11/2018
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In conjunction with Google, the International Committee of the Red Cross (ICRC) has put out a virtual reality (VR) movie called 'The Right Choice' "to find out if this kind of personalized interactive approach resonates with the audience and has the potential to change someone’s perception or incite behavioral change." Watch this 13-second trailer and tell us what you think. Is there a danger that this will be viewed as just another reaction-testing 'game'? The film was shot in Beirut, where there are plenty of bombed-out buildings to use, and available 'actors' from war-ravaged countries like Syria and Iraq. "We want people who aren’t familiar with urban conflict to get a sense of what it looks and feels like," says the ICRC, which will be monitoring reactions to the movie to help decide the role VR may have in their work. What's your reaction? Do you think VR has a vital role to play in helping humanity, is a dumbing-down of our faculties, or is simply technology that can go either way depending on the scenario and/or user?

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Christmas Jumper Day - beware the wrong kind of sweater!

Christmas Jumper Day - beware the wrong kind of sweater! by Tree Elven on 06/11/2018
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International NGO Save the Children brings a humorous spin to its ad for Christmas Jumper Day 2018, on December 14th. What do you think? Too many chuckles, or healthy to have humour as long as it raises money for the cause of children's rights?

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The return of Aldi's Kevin the Carrot!

The return of Aldi's Kevin the Carrot! by David Witcomb on 05/11/2018
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In a sly dig or homage (you choose) to a soft drink manufacturer's Christmas campaign, Kevin the Carrot is back but this time he's landed himself in a spot of bother.. #SaveKevin

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