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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer by Tree Elven on 11/12/2019
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If anyone can make guns, crime, violence amusing, it's gotta be actor/advertiser of the moment, Ryan Reynolds, whose witty deadpan humour is selling Aviation Gin in the least expected places. But hey, what got into Disney? Check out the three minutes of action-packed trailer for 'Free Guy' - due to explode off screens in summer 2020 - and let us know what you think of the superhero Deadpool turn it's taken! Great fun, or too much glamorisation/dehumanisation of violence?

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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vaseline smooth lips

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Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Balmain: "Together, we are strong", "Ensemble, nous sommes forts"

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Balmain: "Together, we are strong", "Ensemble, nous sommes forts" by Tree Elven on 01/04/2020
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French luxury house Balmain, set up in 1945 by Pierre Balmain, puts out a message of togetherness during the COVID-19 coronavirus spread, repurposing dance choreography footage from the Fall Winter 2020 Menswear Fashion Show in Paris. Creative director Olivier Rousteing was celebrating his recently discovered Somalian and Ethiopian roots with a sandscape set and loose, draped clothing inspired by clothing in co... Read More

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IRN BRU returns to its (sugar cane) roots

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IRN BRU returns to its (sugar cane) roots by Tree Elven on 25/03/2020
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The bright orange Scottish soda with the peculiar taste, IRN BRU, sells itself as 'made from iron girders', and is the country's most popular non-whisky beverage. Sales far outstrip those of Coca-Cola. The feisty fizz made headlines when it was banned from US President Donald Trump's luxury golf resort in Ayr, Trump Turnberry, because it was impossible to get its stains out of the plush carpets, and again when the sugar tax comp... Read More

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Private jets for pampered pets

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Private jets for pampered pets by Tree Elven on 22/03/2020
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High-flying pets get to show off the attributes of a VistaJet private 'plane for those of us concerned about the whole family travelling in comfort and style. The rest of us can enjoy gawping at the classy interior and imagining being able to fly this way one day - or do you have a different reaction altogether? Let us know with a comment or by rating with the gold star system!

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Men made to pay - or tweet - for toilet paper

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Men made to pay - or tweet - for toilet paper by Tree Elven on 12/03/2020
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Don't worry, it's not as unhygienic as it sounds. Quite the opposite, in fact, as this is a campaign by the Period Movement to lobby for free feminine hygiene products in restrooms, aka toilets. What do you think of this approach? It's probably an issue that's been mystifying most of us for years, so it's good to see action. Is this campaign too in-your-face or do you think it'll strike a really good chord among men who perhaps haven't realised the nature of the problem?

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What’s up with Menopause
and the taboo that surrounds it?

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