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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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If anyone can make guns, crime,...
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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vegemite reveals how it's made....

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Developed in Australia after im...
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Vaseline smooth lips

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Mini-movie type of ad using a '...
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WhatsApp stresses its privacy credentials

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WhatsApp stresses its privacy credentials by Tree Elven on 25/05/2025
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All aboard the good ship Privacy... again. This time it's WhatsApp, the Meta-owned messaging app which tech titan Elon Musk said "exports your user data every night". Musk took plenty of flak for that, given the immense amounts of data flowing through his systems and platforms, and the virtual impossibility of offering privacy at all in today's world. As commented here before, no matter how vigorously or creatively companies ... Read More

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World’s first robotic vertical farm

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World’s first robotic vertical farm by Tree Elven on 15/05/2025
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Set up in 1996 in Norway by Jakob Hatteland and Ingvar Hognaland, AutoStore went commercial in 2004 and is today recognised as a worldwide logistics standard for efficient automated warehousing and order fulfilment across multiple industries. In this campaign, it promotes Opollo Farm - a modular, fully automated facility in Arizona, where "robots grow leafy greens in just 15 days using 95% less water than traditional farming". Opo... Read More

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'I Think of You (Dying)' makes music from parental anxiety

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'I Think of You (Dying)' makes music from parental anxiety by Tree Elven on 05/05/2025
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This 90-second part-animation campaign takes a bold approach that captures a mother's vivid imaginings every time her daughter is out of the house. The tech company behind it, Life360, provides location-based services including the app being advertised here, which was launched in 2008 and enables friends and family to share each other's locations. Life360 describes itself as "the largest family safety app in the ... Read More

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Australian elections: 'How To Vote 2025' parody

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Australian elections: 'How To Vote 2025' parody by Tree Elven on 30/04/2025
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(Do not watch this if you dislike sweary language). Australia goes to the polls in early May for federal elections. All 150 seats in the House of Representatives and 40 of the 76 seats in the Senate will be contested. This openly satirical ad explains how the preferential voting system works. It's underpinned by various frustrations, but many of those whose nations run on so-called first-past-the-post voting - such as th... Read More

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What’s up with Menopause
and the taboo that surrounds it?

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