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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vaseline smooth lips

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Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Vegemite reveals how it's made....

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Vegemite reveals how it's made.... by Tree Elven on 01/08/2018
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Developed in Australia after imports of Britain's Marmite were disrupted by World War I, Vegemite is a food spread made from leftover brewers' yeast extract. #TastesLikeAustralia is the slogan for this one-minute spot, which features several well-known Oz personalities, including controversial ones. What do you think? Absolute rubbish, spot on, deliciously droll, just not to your taste? Have a look, have a think, have your say!

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Sergio Ramos has his tattoos removed

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Sergio Ramos has his tattoos removed by Tree Elven on 18/10/2019
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Oh no! Wait, all 40+ of them, telling the story of his life, trials and triumphs? No, you're right - it is in fact just another example of what tech can do to make us doubt what we're seeing. The Spanish national and Real Madrid captain bares all here, with his finely-honed body carrying only one message - a bottle of Bud. Oh, and trousers for modesty purposes, obvs. The tattoos gradually emerge across his neck and shoulders, illustrating aspects of the life of a footballer who now even commands his own story - not to mention bus-stop billboards across Madrid - on Amazon in the 2019 series 'El Corazón de Sergio Ramos'. Ramos' methods on-pitch have often been called into question but now there's another point of controversy around this 33-year-old as the question of whether tattoos decrease athletic performance gains momentum. Some call it all nonsense, others are convinced that inflicting micro-wounds on our largest organ cannot be good for health, let alone performance. Ramos is far from being the only footballer covered in tattoos - David Beckham was among the first to boost the trend - and now mega-star Cristiano Ronaldo, 'Mr Smooth' himself, stands out as a household football name who's ink-free. Do you think this kind of ad by Budweiser is glamorising what might prove to be a health hazard? Or are you thinking, 'Oh ffs, it's a cool beer ad with some tech tricks, get a life'?

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'MPs wanted: Experienced harassers accepted'

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'MPs wanted: Experienced harassers accepted' by Tree Elven on 13/10/2019
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Following up on their recent 'Three Billboards' campaign highlighting lack of accountability in gender-related incidents among British MPs, (https://addvertising.org/boris-johnson-decision-sparks-three-billboards-reaction) the UK Women's Equality Party (WEP) has launched a further series of posters that take a black-humour approach to the issue of violence against women. The 2017 'Pestminster' scandal of alleged harassment, abuse, and misuse of power among Westminster MPs has not resulted in a single conviction, points out the WEP, illustrating that if abuse is allowed to go unchecked in Westminster, where laws are made, then there is little hope of tackling the issue of violence against women nationally. Do you think this kind of campaign is useful for raising awareness as well as hackles? Does it demonise men or is it a fair response to goings-on and attitudes in British politics - and by extension, society?

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Boys, men on their period - makes you Thinx?

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Boys, men on their period - makes you Thinx? by Tree Elven on 04/10/2019
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Feminine hygiene products company Thinx presents a world in which it's not just girls and women who menstruate, to promote their period-proof underwear. Check out the ad and see what you think. Thought-provoking, or a bit unnecessary?

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Jordan Peterson: 'You have to be there for the whole story'

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Jordan Peterson: 'You have to be there for the whole story' by Tree Elven on 01/10/2019
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That's maybe what the Canadian psychology professor and 'grim guru' of YouTube would say himself, but the headline quote is from someone else in this trailer for 'The Rise of Jordan Peterson'. This new documentary - available at select worldwide venues if enough people request a screening there - is sure to stir more debate around the man dubbed one of the most influential thinkers in the western world. Undoubtedly, many will flock to see this glimpse into the life of the author of '12 Rules For Life', who is both beloved and reviled for his forthright views on modern society. Do you think the trailer captures Peterson's messianic lure, his rockstar appeal and his ability to spark vehement backlash? Will you be requesting a screening, or buying a ticket to a cinema near you based on the trailer?

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