A voting platform where you can have your say on the quality of today's advertising
A voting platform where you can have your say on the quality of today's advertising
If anyone can make guns, crime,...
Ice cream shooting out of a man's jeans - hm, pretty weird!
Developed in Australia after im...
Mini-movie type of ad using a '...
Multi-talented TV personality Martha Stewart channels on-screen tough guy and martial arts expert Steven Seagal in this 30-second campaign urging people to take a Covid booster manufactured by pharmaceutical company Pfizer. Known primarily as the ultimate homemaker/hostess guru for the USA and beyond, 81-year-old Stewart literally gets the knives out in an elaborate visual metaphor to illustrate Pfizer's claims of defense against the ... Read More
Canada's 182-year-old department store La Maisons Simons - usually known simply as Simons - stirred mixed reactions with this 30-second campaign tackling the taboo topic of assisted dying. While many are outraged, there are many who find its 'All Is Beauty' message inspiring and comforting, and a necessary evolution in the normalisation of this highly-charged area. Outcry is not only centre... Read More
Credit scores have become an established part of life for most people wanting to buy a car or a home, or any number of other activities. They're based on an estimation for lenders of how 'credit-worthy' - a term which raises hackles among sceptics - individuals might be in terms of paying off mortgages and other loans. While it may look like common sense from the lender's point of view, there's increa... Read More
Belgian health insurance company Helan presents an unusual approach to its advertising with this campaign deploying artificial intelligence (AI). As the company explains: "Psychological pain is invisible to the eye and therefore often misunderstood", which is why they came up with a new initiative called 'See My Pain'. The ad shows verbal descriptions from people struggling with mental health issues being ... Read More