Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!
Feminine protection company Bodyform continues its #LiveFearless work to break taboos by being the first to illustrate period blood with red liquid instead of the traditional blue, under the banner #BloodNormal. Revolutionary or unnecessary? Rate it or comment, and let us know!
Renowned Spanish fashion house Adolfo Dominguez broke the mould in 1984 with its slogan, "la arruga es bella" (wrinkles are beautiful), which was intended to underscore the natural beauty of clothing as a second skin. In the same year, the company designed outfits for the popular U.S. detective show 'Miami Vice'. Now it's put out a new campaign which urges us all to Be More Old, defending durability against the tides of fast fashion and illustrating the wisdom and value associated with longevity. British designers Stella McCartney and Vivienne Westwood have made similar points around the topic of choosing items that last longer than next Saturday night, especially in the notoriously wasteful fashion industry. What do you think of this approach?
Trailer for U.S. documentary maker and writer Michael Moore's 2018 movie, 'Fahrenheit 11/9'. The man behind the Oscar-winning documentary 'Bowling for Columbine', which tackled the issue of gun violence and the USA's relationship with firearms, says the new movie is not about President Trump. "It's a story about who we are as a people and what it means to be an American in the era of Trump. Ultimately, it's a story about where we might be heading as a society." However, it has already stirred plenty of controversy by overlaying Trump dialogue onto images of Adolf Hitler. The title refers to the date (November 9th)when Trump was announced as president in 2016, and to Moore's documentary 'Fahrenheit 9/11', about the George W. Bush presidency. What do you think of the trailer? Does it inspire you to learn more about U.S. politics, or do you think the USA's problems are theirs alone?
Fighting words from tennis champion Serena Williams in this campaign from her sponsor Chase Bank which challenges the notion that motherhood is something to make a comeback from. Williams has been open about the life-threatening blood-clots problem she experienced after giving birth to her daughter Olympia, and the sensations of overwhelm that followed. Now firmly back on the Grand Slam circuit, Williams's said, "I'm so glad I had a daughter. I want to teach her that there are no limits."
UK supermarket chain Sainsbury's, founded in 1869, takes a sunny approach to the problem of people littering parks with this interactive stunt to clean up parks - offering ice-cream in exchange for collected litter. Brilliant idea that will really stick in people's minds and makes us all more aware, or just a sad reflection on the mentality of those who use parks selfishly? Either way, job done in terms of getting family-friendly eyes on Sainsbury's, which has also opened some in-store ice-cream parlours. Yummy.
