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Tennis fans just have to see this!
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!
Little Baby'sIce Cream, man's crotch
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Ice cream shooting out of a man's jeans - hm, pretty weird!
Vaseline smooth lips
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.
Bodyform takes on the blue bloods
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Feminine protection company Bodyform continues its #LiveFearless work to break taboos by being the first to illustrate period blood with red liquid instead of the traditional blue, under the banner #BloodNormal. Revolutionary or unnecessary? Rate it or comment, and let us know!
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Male pole dancer laughs off spiteful comments
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Choreographed by award-winning director/choreographer Jo Roy and featuring world pole dancing champion and Cirque du Soleil performer Alberto del Campo, this 1'25" piece was shot in one take, demonstrating the Spaniard's amazing flexibility and strength. Part of the #ILoveYouHater campaign, which encourages us to stay cool if we feel under attack from negative comments, 'The Pole' is for the fizzy drink Sprite, which belongs to Coca-Cola. What do you think of the ad? Does it do a good job of deflecting attention from spiteful behaviour and putting the focus firmly on athletic achievement? Do you think it's just a brand jumping on a hot topic to sell sugary drinks, or might it really help change behaviour in the face of nasty comments?
Sir Ridley Scott takes off on The Journey
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In his first commercial work in 20 years, the three-times Oscar-nominated director of cult movies 'Blade Runner' and 'Alien' has lent his vision to this six-minute mini-movie for Turkish Airlines as it celebrates its 85th birthday. Türk Hava Yolları sunar! Ridley Scott, who also directed 'Gladiator' and 'The Martian', is himself 81. This short stars Sylvia Hoeks, who acted in 'Blade Runner 2049', and Portuguese actress and director Aure Atika. The film, which racked up nearly 12 million views on YouTube within three weeks, portrays an action intrigue set in the gorgeous setting of Istanbul. Some say it's a bit confusing. What do you think of it?
Renault's new ambassador is a virtual one
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The French car-maker puts its new SUV Kadjar model into the hands of Liv, a virtual driver who's a blank canvas at the outset and goes on to experience what driving the vehicle is really like. With the slogan 'Escape to real', Renault wants to prove the extent to which the on-board experience is authentic and thrilling, and that "even though Liv is entirely virtual, the experience itself is completely real and so much more rewarding". What do you think of the campaign? Wondering how virtual Liv would look after a week on the school run when half the roads are dug up, you've got raging PMT, and you're under pressure at work? Is Liv creepy or inspiring?
Richard Gere gets behind 'Real Spain' campaign
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As 12 Catalan politicians go on trial in Spain for their role in Catalonia's 2017 bid for independence, the Spanish government has launched a 'This is the Real Spain' campaign to counter any negative accusations or impressions the court proceedings and ensuing press coverage may stir up. The politicians, who face charges of rebellion and misuse of public funds, were jailed after Catalonia defied a judicial ban to carry out a referendum and unilaterally declared the north-west region's independence in late 2017. “It’s the most important trial we have had in democracy,” Supreme Court president Carlos Lesmes told reporters in February 2019, shortly before the trial got underway. Spain returned to democracy after the death in 1975 of dictator Francisco Franco, who ruled the country from 1939 after the Spanish Civil War. What do you think of the 'Real Spain' campaign? Does it strike a chord at all? Does it shoot itself in the foot by being a bit stodgy, or does it effectively combat misinformation and portray an important message about democratic Spain?