A voting platform where you can have your say on the quality of today's advertising
A voting platform where you can have your say on the quality of today's advertising
If anyone can make guns, crime,...
Ice cream shooting out of a man's jeans - hm, pretty weird!
Developed in Australia after im...
Mini-movie type of ad using a '...
US socialite and media personality Kourtney Kardashian steps into the sustainability arena with this new partnership with British fast fashion company boohoo. The Manchester-based firm saw its share price plunge more than 80% over the past five years, despite its initial bucking of the Covid lockdown trend when its savvy switch to at-home wear and a 'Keep going, we're in this together' a... Read More
There's a touch of humour in this Don’t Don’t Yourself message from image sharing and social media service Pinterest, but many if not most of us can relate to the wryness of that humour - we really do have that inner critic working away inside our heads pretty much non-stop. It can pop up at the most inopportune moments to wreck great opportunities, hijack our focus and/or simply question our self-image, as in this case with a pe... Read More
The fashion industry is notoriously wasteful, and we're seeing more and more efforts to weave in better sustainability practices. What do you think of this campaign by The Woolmark Company? Many people are unaware that fossil fuels are essential in the manufacture of plastics - including the kind used for synthetic clothing. While the Covid situation launched an explosion of obviously plastic clothing and ongoing waste, taking a toll on the ... Read More
US pharmaceutical and biotechnology company Moderna went for the double whammy with the 2022 US Open Tennis: it both sponsored the popular New York event and served up tennis legend Billie Jean King, now 78, to frame and align them in a 'Change Makers' message. The name Moderna was already familiar to many as a major provider of Covid shots, and the campaign launched in perfect time to boost the autumn boosters pr... Read More