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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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If anyone can make guns, crime,...
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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vegemite reveals how it's made....

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Developed in Australia after im...
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Vaseline smooth lips

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Mini-movie type of ad using a '...
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HSBC's fake fraudster - AI hit or miss?

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HSBC's fake fraudster - AI hit or miss? by Tree Elven on 08/12/2022
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Digital fraud and banking scams can be hugely distressing for the victims and are obviously a pest to banks themselves. According to Merchant Savvy, payment fraud tripled between 2011 and 2020, and is set to quadruple by 2027, amounting to losses of more than US$40 billion. It's increasingly hard for members of the public to discern what is and isn't a scam, when and when not to respond to what appears to be a bona fide contact fr... Read More

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Artificial intelligence 'Remastering Memories' for Canadians

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Artificial intelligence 'Remastering Memories' for Canadians by Tree Elven on 02/12/2022
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Veterans’ letters from World War I, World War II, and conflicts in Korea and Afghanistan are re-deployed in this campaign for the True Patriot Love Foundation, a Toronto-based national charity dedicated to supporting Canadian military members, veterans and their families. The campaign shows how artificial intelligence (AI) is used to interpret the written words from soldiers' letters as imagery. The idea is t... Read More

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Amazon delivers heartmade holiday message

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Amazon delivers heartmade holiday message by Tree Elven on 25/11/2022
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As opposed to a heartfelt one.... Is this a winsome tale of a father's love, or a banal limiting of a child's imagination? Probably both or somewhere in between, but there is certainly a case to be made at either end of the spectrum when considering Amazon's Christmas 2022 ad campaign, 'Joy Is Made'. Defined as "a feeling of great pleasure and happiness", you could argue that joy gets an unwelcome makeover as this meddling da... Read More

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Spain's National Lottery adds immigration to the Christmas mix

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Spain's National Lottery adds immigration to the Christmas mix by Tree Elven on 16/11/2022
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The ad campaign for Spain's Christmas National Lottery is as eagerly awaited as the retailer John Lewis' is in the UK, unofficially marking the start of the festive run-up. Known as 'El Gordo' (the fat one), it always manages to deliver a heart-warming message of hopeful humanity while acknowledging the challenges of everyday life. What do you think of the 2022 edition? Titled 'Vika', it is one of a trilo... Read More

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What’s up with Menopause
and the taboo that surrounds it?

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