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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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If anyone can make guns, crime,...
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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vegemite reveals how it's made....

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Developed in Australia after im...
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Vaseline smooth lips

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Mini-movie type of ad using a '...
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Alex Karp: "We believe the West is superior"

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Alex Karp: "We believe the West is superior" by Tree Elven on 22/10/2025
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This 'Freak Show' promotion for software / data mining company Palantir superimposes the words of co-founder and CEO Alex Karp over the kind of imagery we're growing familiar with in ads for military technologu in particular. Karp was speaking at AIPCON, Palantir's Artificial Intelligence for Enterprise Conference 2025. Take a look and see what you think of the messaging,imagery and impact. Positioning itself pretty firmly at... Read More

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Responsible gambling: "Boundaries. Every game needs them"

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Responsible gambling: "Boundaries. Every game needs them" by Tree Elven on 10/10/2025
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Gambling / betting is always going to be a controversial topic, involving as it does the possibility of a harmless past-time spirally into uncontrolled spending of money and other resources, and even addiction. Awareness of the issue has been heightened in various ways over recent years. What do you think of this ad by William Hill to encourage the notion that we all need to set our limits? It plays on the idea of how ridiculous a football game would look without such boundaries. Useful?

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Robot abuse: Is it a thing?

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Robot abuse: Is it a thing? by Tree Elven on 30/09/2025
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This campaign demonstrating the Unitree G1 humanoid robot's new skills certainly raises some uncomfortable questions. The Chinese company's product has clearly come on in leaps and bounds in terms of anti-gravity stability and recovery from fall time. How do we feel about this whole thing? Some are apologising - not entirely jokingly - to the robots of the future about misuse / abuse / attack by humans. Others point out in a practical spiri... Read More

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BlackRock UK lays out its stall

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BlackRock UK lays out its stall by Tree Elven on 22/09/2025
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Sort of. That's how it might feel to some, although the US-based asset management company is in fact looking back over its presence in Britain in this one-minute ad with homespun voiceover and ultra-British imagery. "Nearly three decades ago, the UK became our first office outside of the US," explains the firm, "and since then, we’ve been helping people invest better, so they can prepare better for wherever life takes them. On behalf o... Read More

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What’s up with Menopause
and the taboo that surrounds it?

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