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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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If anyone can make guns, crime,...
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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vegemite reveals how it's made....

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Developed in Australia after im...
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Vaseline smooth lips

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Mini-movie type of ad using a '...
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Robot abuse: Is it a thing?

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Robot abuse: Is it a thing? by Tree Elven on 30/09/2025
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This campaign demonstrating the Unitree G1 humanoid robot's new skills certainly raises some uncomfortable questions. The Chinese company's product has clearly come on in leaps and bounds in terms of anti-gravity stability and recovery from fall time. How do we feel about this whole thing? Some are apologising - not entirely jokingly - to the robots of the future about misuse / abuse / attack by humans. Others point out in a practical spiri... Read More

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BlackRock UK lays out its stall

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BlackRock UK lays out its stall by Tree Elven on 22/09/2025
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Sort of. That's how it might feel to some, although the US-based asset management company is in fact looking back over its presence in Britain in this one-minute ad with homespun voiceover and ultra-British imagery. "Nearly three decades ago, the UK became our first office outside of the US," explains the firm, "and since then, we’ve been helping people invest better, so they can prepare better for wherever life takes them. On behalf o... Read More

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IRN-BRU strikes back at 'soft' drink label

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IRN-BRU strikes back at 'soft' drink label by Tree Elven on 25/08/2025
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Orange-coloured Scottish fizzy pop IRN-BRU - reportedly banned from Trump Turnberry high-end golf resort because they couldn't remove the stains any spills leave on carpets and soft furnishings - gives its iconic 'Made from Girders' slogan an update via a smart schoolboy and trademark humour. “We wanted to do something that respected and celebrated our brand’s heritage," says the distinctive brand, "while moving it forward in ... Read More

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Rheinmetall presents Ermine Hybrid Vehicle Family at DSEI UK 2025

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Rheinmetall presents Ermine Hybrid Vehicle Family at DSEI UK 2025 by Tree Elven on 20/08/2025
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Amid talks of peace, the business of war goes on. This ad introduces a range of military vehicles from German automotive and arms manufacturer Rheinmetall AG, which describes itself as "a leading international systems supplier in the defence industry and at the same time a driver of forward-looking technological and industrial innovations in the civilian markets". Rheinmetall is one of the hundreds of ... Read More

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What’s up with Menopause
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