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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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If anyone can make guns, crime,...
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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Vegemite reveals how it's made....

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Developed in Australia after im...
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Vaseline smooth lips

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Mini-movie type of ad using a '...
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Martha Stewart puts the knife in

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Martha Stewart puts the knife in by Tree Elven on 19/01/2023
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Multi-talented TV personality Martha Stewart channels on-screen tough guy and martial arts expert Steven Seagal in this 30-second campaign urging people to take a Covid booster manufactured by pharmaceutical company Pfizer. Known primarily as the ultimate homemaker/hostess guru for the USA and beyond, 81-year-old Stewart literally gets the knives out in an elaborate visual metaphor to illustrate Pfizer's claims of defense against the ... Read More

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Canadian retailer Simons sparks controversy with reflection on assisted dying

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Canadian retailer Simons sparks controversy with reflection on assisted dying by Tree Elven on 09/01/2023
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Canada's 182-year-old department store La Maisons Simons - usually known simply as Simons - stirred mixed reactions with this 30-second campaign tackling the taboo topic of assisted dying. While many are outraged, there are many who find its 'All Is Beauty' message inspiring and comforting, and a necessary evolution in the normalisation of this highly-charged area. Outcry is not only centre... Read More

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UK fintech app paints motivational picture to improve credit score

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UK fintech app paints motivational picture to improve credit score by Tree Elven on 03/01/2023
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Credit scores have become an established part of life for most people wanting to buy a car or a home, or any number of other activities. They're based on an estimation for lenders of how 'credit-worthy' - a term which raises hackles among sceptics - individuals might be in terms of paying off mortgages and other loans. While it may look like common sense from the lender's point of view, there's increa... Read More

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Mental health: Artificial intelligence depicts invisible pain

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Mental health: Artificial intelligence depicts invisible pain by Tree Elven on 20/12/2022
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Belgian health insurance company Helan presents an unusual approach to its advertising with this campaign deploying artificial intelligence (AI). As the company explains: "Psychological pain is invisible to the eye and therefore often misunderstood", which is why they came up with a new initiative called 'See My Pain'. The ad shows verbal descriptions from people struggling with mental health issues being ... Read More

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What’s up with Menopause
and the taboo that surrounds it?

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