Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!
Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.
The UK's leading smart home provider, Hive, uses a perennial favourite of British humour - garden gnomes - in this ad to promote its Hive View Outdoor service, which includes streaming to your smartphone in 1080p HD, two-way audio, night vision, 8x zoom and motion, sound and person detection. Sound a bit too James Bond for you? Or are you loading the gnome-watch as we speak??
To celebrate its 100th anniversary, UK supermarket Tesco, one of the largest retailers in the world, has launched this collage of retro music and images pulsating through its aisles. What do you think of the 'Prices that take you Back' promo? Does it make you smile and/or rush to the supermarket to grab those bargains?
If you're a fan of the Haribo series of ads featuring adults unexpectedly chattering to each other in children's voices, you won't need to understand German to get the gist of what's going on at this bus stop. The squidgy-sweet manufacturers was founded in Germany almost a century ago, in 1920, and the name is an acronym from the founder's name (Hans Riegel) and the company HQ in Bonn. Do you like the ads? View and vote! Here's another one, in English featuring some rugby sweeties: https://addvertising.org/rugby-sweeties
With British MPs about to vote on Prime Minister Theresa May's Brexit deal on January 15 2019, a new series of radio ads aimed at advertisers themselves uses humour to make their point in uncertain times. https://soundcloud.com/user-592639402/rv11778-radiocentre-gary-reallocation Yes, it's aimed at one sector, and everyone's affected by Brexit, but do you like the way the script gets the message over? If you saw the Channel 4 series 'Brexit: The Uncivil War', you might recognise the voice of actor Oliver Maltman, who played Environment Secretary Michael Gove (above, far right).
