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Tennis fans just have to see this!

Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Liu-Ronaldo: Chinese football taking the world by storm...

Liu-Ronaldo: Chinese football taking the world by storm... by Tree Elven on 18/07/2018
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Post-World Cup 2018, sportswear giant Nike lays down a blueprint for the future of football in China, using Chinese teenage players for this spot envisaging the nation going to the very top in a not-too-distant future. What do you think of it? Inspirational or a bit condescending? Non-traditional football-playing nations Japan and Russia made it to the semi-finals in the 2018 Cup, and though China hasn't qualified since 2002, the dream is strong for many and we all love a good success story.

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Men's grooming: 'I can't be right for somebody else if I'm not right for me'

Men's grooming: 'I can't be right for somebody else if I'm not right for me' by Tree Elven on 16/07/2018
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Dollar Shave Club, famous for sending guys monthly packs of razors at a good price, and for its humorous ads, takes things to the next level with this theatrical representation of men - and some women - about their preparation routines. Steve Lawrence sings Sammy Davis Jr.’s classic tune 'I’ve Gotta Be Me' as a broad range of guys get ready using Dollar Shave Club's extended range of men's grooming products - with a little help from their friends. Do you relate to the ad? Does it make you want to join the Club?

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Croatian fans' anthem, by Heineken

Croatian fans' anthem, by Heineken by Tree Elven on 11/07/2018
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The Croatian wing of Dutch lager brewer Heineken took a cheeky and attractive approach for its World Cup Russia 2018 ads - at least for beer-drinkers. Instead of putting out flashy, expensive ads, they did a series of apparently low-budget ones and spent the budget on lowering their prices for the World Cup period. This one says "We could've had a touching fans' anthem - but we realised beer is more important". Anyone arguing with that sentiment? Do you wish more products would follow that lead?

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Cherub escapes at Brussels airport

Cherub escapes at Brussels airport by Tree Elven on 09/07/2018
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Well, look up, people! Seriously, wouldn't this get your attention at an airport even if you were on a mind-numbing wait for a long-delayed, long-haul flight? The amazing AR (augmented reality) tech stunt is by Skullmapping, an artistic collective founded in 2010 by Filip Sterckx and Antoon Verbeeck, and is part of a bigger campaign by VisitFlanders to get people back into museums. What do you think of the ad?

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