Crypto: Coinbase makes satirical music for UK market

A bold move from US cryptocurrency exchange platform Coinbase - this two-minute ad brings up many of the downsides of contemporary British life in an all-singing, all-dancing mini-musical. If you like your humour black, this is for you. LIkewise if you agree with Coinbase that "the financial system isn’t working for so many people in the UK" and needs to be updated. The platform says: "At Coinbase, our mission is to create an open financial system for the world". This elliptical campaign riffs off the old saying 'If it works, don't fix it', and gels with typical British humour: “We wanted to connect with Brits on a cultural level and show up with a high level of craft and clarity," says Coinbase, which gained registration with the Financial Conduct Authority earlier in the year - a key step towards entering a major market. However, satire in advertising is a risky concept, and this campaign may be experienced as a bit of a downer, or even as unnecessary interference from foreign agents.... We'll leave your reactions to you, as always. No arguing with the clever choreography, lyrics, and delivery. It remains to be seen how it lands with the Brits.

Keywords: Coinbase 'Everything Is Fine', British finance, cryptocurrency exchange, director Steve Rogers, Mother London