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Tennis fans just have to see this!

Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Neighbour-Free seating on this airline - nice idea?

Neighbour-Free seating on this airline - nice idea? by Tree Elven on 21/11/2018
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If you're thinking holiday in the sunshine, here's a glimpse of Abu Dhabi from Etihad Airways, illustrating that it knows what we're looking for and that our pre-conceptions about this destination may be incomplete. Take a look and let us know what you think. Any surprises in there for you? Do you like the gently humorous tone? Are you already booking your trip? Extra, extra! - Etihad has introduced a Neighbour-Free seating option in Economy. Now, that's worth knowing...

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Lexus ES: Artificial Intelligence (AI) rewrites the car ad

Lexus ES: Artificial Intelligence (AI) rewrites the car ad by Tree Elven on 20/11/2018
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"The machines are coming"..... Good thing, bad thing, can we tell the difference? This script for this ad was written by artificial intelligence (AI) but it was brought to life by a film director. What do you think of it? Would you actually know this was a story written by AI? The AI developers studied 15 years' worth of award-winning ads to come up with the elements going into the data set. You can see the full development story of it here: https://www.lexus.eu/car-models/es/driven-by-intuition/#man-and-machine. The idea of the ad is to reflect that the technology in the new Lexus ES "reacts to compliment your own senses, helping prevent collisions before they happen". It will also help with things like keeping you in the middle of your lane, which should avoid those accident-generating moments when drivers get distracted looking down for a moment. "It's a supplement to the driver". Exciting? Oh, no, I want to make my own decisions even if they're crap? Thank goodness, can't wait for full-on driverless vehicles? Awesome AI application but I don't want a car, ever? View and vote or comment!

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Chris Hemsworth on what makes a better man

Chris Hemsworth on what makes a better man by Tree Elven on 19/11/2018
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If you're a (fashion company) Hugo Boss or (Australian actor) Chris Hemsworth fan, you've likely seen this already, but the message is perennial. What do you think of it? Do you agree with the sentiments? Does it make you feel you might stop and try the BOSS Bottled cologne next time you get the chance? Or buy it for your fella? Or do you just like watching father-of-three Chris Hemsworth? If that's the case, here are a couple of other treats for you! https://addvertising.org/crocodile-dundee-fans-led-up-the-garden-path-by-tourism-australia, https://addvertising.org/chris-hemsworth-out-surfing-in-london

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Haircuts for the homeless

Haircuts for the homeless by Tree Elven on 12/11/2018
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In the run-up to Christmas 2018, the UK's National Lottery reminds us what some of the £30 million players spend each week goes into. The Haircuts4Homeless community group was set up in 2014 by veteran hairdresser Stewart Roberts in his quest to build a community of skilled hairdressers who volunteer their time to cut the hair of homeless people. “A haircut can have a great effect on someone, giving them a real boost," says Roberts. "There is something very personal about cutting someone’s hair that can be both relaxing and therapeutic, and it is something that many homeless people rarely get to experience. It may be ‘just a haircut’, but it's the kindness shown by others that ensures that homeless people know that people really care.” Take a look and let us know what you think of the ad. Feeling better about buying a lottery ticket?

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