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Tennis fans just have to see this!

Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Doing enough is remarkable, says Virgin

Doing enough is remarkable, says Virgin by Tree Elven on 21/01/2019
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Fitness group Virgin Active UK has gone against the extreme gym trend with this ad illustrating that exercise is enjoyable rather than a competitive goal. It should work with your life not against it, says Virgin, and 'doing enough is a remarkable thing'. What do you reckon? Is it a relief to have one of the gym chains acknowledging that we don't all aim to be highly-toned, mean 'n' lean extreme athletes, but just in good shape and enjoying life at all ages?

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Because you're worth it: L'Oreal wearable tech measures skin pH

Because you're worth it: L'Oreal wearable tech measures skin pH by Tree Elven on 13/01/2019
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Well known for its catchphrase. 'Because you're worth it', French personal care company L'Oreal captured limelight (and a gong) at the Consumers Electronics Show (CES) 2019 with a piece of wearable tech that enables the user to caculate their skin's pH. Our skin is naturally acidic and its pH - the optimum is generally considered to be between about 4.5 and 5.5 - affects how it stays hydrated and ages, as well as its resistance to infection and effectiveness at healing. Are you thinking wow, awesome - I gotta get that and download the app NOW? Or, yawn, pass me a piece of litmus paper and I'll test it that way if I want to?

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Sugar cube monsters deployed for children's health

Sugar cube monsters deployed for children's health by Tree Elven on 09/01/2019
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Children in England are eating an extra 2,800 sugar cubes a year, more than double the recommended guidelines, says Public Health England PHE). The public health authority has launched this ad to help parents realise that that's 8 cubes too many each day, and that their food shopping habits can make a difference. Are you the kind of parent who believes sugar substitutes can be more harmful than sugar itself? What do your kids think of the ad? A report in early 2018 showed that hospital operations to extract teeth in under-18s had increased by almost 20% over the previous five years, attributing this to over-consumption of sugary foods and drinks. https://www.theguardian.com/society/2018/jan/13/dentists-warn-of-child-tooth-decay-crisis-as-extractions-hit-new-high Do you think the ad strikes the right note for kids and/or parents? Is it a step in the right direction at least?

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Pizza Hut Topples Domino's....

Pizza Hut Topples Domino's.... by Tree Elven on 04/01/2019
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Fun ad from Pizza Hut promoting its UK delivery service, with a clever visual joke throughout - fans of Domino's and/or the game of dominoes will get it! Does it keep you watching, get your taste buds tingling? If you're reaching for the 'phone to order, will it be the Domino's speed dial as per u., or might you respond to the Pizza Hut hustle?

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