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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

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British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

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Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Most Recent

China makes game of life-saving CPR

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China makes game of life-saving CPR by Tree Elven on 22/05/2019
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People in China are great game-players, but not so familiar with CPR (cardiopulmonary resuscitation). So mobile phones giant Samsung hooked up with Blood River, which is one of China's most famous MOBA (Multiplayer Online Battle Arena) game platforms, to create a game in which players could bring their characters back to life using CPR. Brilliant educational tool, or making game of what should be serious?

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Prince William speaks out for mental health awareness

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Prince William speaks out for mental health awareness by Tree Elven on 13/05/2019
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Britain's Duke of Cambridge, also known as Prince William, joined singer-songwriter Katy Perry, actor/author Stephen Fry, actress/model/presenter Jameela Jamil and singer-songwriter Alesha Dixon in the #MentalHealthMinute advert that went out across 300 radio stations in the UK in May 2019 to kick off Mental Health Awareness Week. Also known as Prince William, Princess Diana and Prince Charles' eldest son and second in line to the throne explains his own experience with mental issues, and why he sees a need for outlets for people who are going through difficulties. The campaign urges us all to listen - really listen.

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Fashion and jaguars: Winning new combinations

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Fashion and jaguars: Winning new combinations by Tree Elven on 10/05/2019
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Love animal prints but aware that many of the creatures inspiring them are disappearing in Nature? Brazilian NGO AMPARA Animal makes the point in a funky, mesmerising ad promoting Life Print, the world's first certified animal print. Developed with international designers, this initial print collection highlights the plight of the majestic jaguar big cat population in Brazil. The options are being picked up by various fashion companies to be included in their new creations, which will go on sale in Latin America, the USA and Europe. Do you think this is a useful way of steering consumers and the notoriously wasteful fashion industry in the right direction?

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High-contrast furniture helps visually impaired feel at home again

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High-contrast furniture helps visually impaired feel at home again by Tree Elven on 08/05/2019
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This home innovation out of Thailand is the world's first range of furniture designed to help those who are visually impaired to perceive their home around them and enjoy it again in better focus. The vision enhancement method is based around high levels of colour contrast. Apparently, 90% of furniture makers use similar colour shades, meaning that most pieces of furniture have low contrast levels in terms of colour.

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