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Tennis fans just have to see this!
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!
Little Baby'sIce Cream, man's crotch
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Ice cream shooting out of a man's jeans - hm, pretty weird!
British Airways offers the best of all worlds
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.
Vaseline smooth lips
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.
Most Recent
Vatican launches eRosary for Click to Pray app
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Over a million people are estimated to be already using the free Click to Pray app, and now the Pope has signed off on a fresh piece of religious tech to inspire and cater for the world's Catholics - the eRosary. Activated by making the sign of the cross, the device, which can be worn like a bracelet, serves as a tool for learning how to pray the rosary, and how to pray for world peace. The literature explains that the device consists of ten consecutive black agate and hematite rosary beads, and of a smart cross which stores all the technological data connected to the Click to Pray app. 'When activated, the user has the possibility to choose either to pray the standard rosary, a contemplative Rosary and different kinds of thematic rosaries that will be updated every year. Once the prayer begins, the smart rosary shows the user’s progression throughout the different mysteries and keeps track of each rosary completed.' Argentinan-born Pope Francis has been a vocal advocate for world peace since his inauguration in 2013, and has always shown his eagerness to connect with the younger members of the 1.2 billion-strong Catholic community.
Do good without the chafing
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Apparently, 93% of Australians believe that fundraising/donating to charity has become a bit too difficult. Ahm health insurance has stepped in with a #NotTober campaign, riffing off the competitive nature of so much charity giving nowadays - growing a beard, running a marathon - to urge people just to sit back and relax, and raise money that way. Find out how in the 30-second ad, and let us know whether you welcome this approach.
Men bare their scars....
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... and it's not why you might think. Amusing 15 seconds playing off men's 'toughness'. Check it out and let us know what you think!
Looking for a bra to twist in? Sarah Jessica Parker can help
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Spanish model Lorena Durán joins 'Sex and the City' actress Sarah Jessica Parker in this sassy 30-second campaign for lingerie firm Intimissimi. SJP - Carrie Bradshaw in the hit TV series - takes on the role of a casually commanding personal shopper helping young ladies how to find the perfect bra for movements like the twist. Wish your bra-fitting sessions were like this?