A voting platform where you can have your say on the quality of today's advertising
A voting platform where you can have your say on the quality of today's advertising
A spot of Yuletide yearning for...
If anyone can make guns, crime,...
Ice cream shooting out of a man's jeans - hm, pretty weird!
Mini-movie from British Airways...
Or is it product placement, with Canadian/Indian singer, rapper and producer Tesher as the 'product' in the heavily branded Coke Studio? Some are seeing it as the future of advertising - i.e. providing something people might want to hear or see or do, wrapped in the brand's livery, rather than a straightforward ad. Anyway, here's Tesher's 2'30" rendition of 'It's a Kind of Magic', a 1986 classic by legendary rock band Queen.... Read More
"Coors Light is Made to Chill," says the Colorado, US-based brewer. "Now our ads are too. We’ve made the world’s first ad campaign that turns roofs into billboards that help cool down 96 apartments." As temperatures soar, and are generally higher especially in urban environments, the use of air-conditioning has soared correspondingly, in turn leading to increased utility bills and environmental damage. The campaign draws atte... Read More
Digital natives commonly report they'd rather 'insert dramatic event' than lose their 'smartphone. For the younger generations, digital devices represent the connection we all need. Increasingly, we see how they also represent disconnection as our gaze goes to the screen rather than staying present with our real-life surroundings. Some reports indicate that teenagers spend as long as seven hours a day on ele... Read More
Popular streaming service Netflix hit the headlines hard in Spring 2022 due to a $50-billion plunge in market value attributed partly to a fall in subscribers and to pulling out of Russia. A radical reassessment of the US company's business model was clearly in the wind as news spread that it's finally ready to allow advertising - having ridden the crest of the ad-blocking and ad-free waves of ... Read More