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Robbie Williams looks at the past for The Christmas Present

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A spot of Yuletide yearning for...
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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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If anyone can make guns, crime,...
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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

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Mini-movie from British Airways...
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Mexican Revenge: AI plus street vendors equals challenge to US fast food chains

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Mexican Revenge: AI plus street vendors equals challenge to US fast food chains by Tree Elven on 23/05/2023
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"The American fast food culture has appropriated Mexican food, making it.... simply worse," is the opening gambit in this campaign. Behind it is the world's largest bakery, Grupo Bimbo. Mouth-watering, tongue-in-cheek and just plain cheeky, the ad unfolds how it deployed artificial intelligence (AI) to help Mexico's thousands of food street vendors both challenge pre-conceptions and promot... Read More

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Cara Delevingne takes the plunge with industrial waste face mist

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Cara Delevingne takes the plunge with industrial waste face mist by Tree Elven on 16/05/2023
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Hm, seriously? Well, apparently fossil-free hydrogen is being explored as a viable alternative to carbon dioxide (CO2) -producing fuels because it emits water instead of CO2. Swedish state-owned company Vattenfall (waterfall) says it is "determined to enable fossil-free living within one generation", and is focusing on electric driving, and fossil-free steel and plastic. To help drive home the point abo... Read More

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DyslexAI: Virgin teams up with Made By Dyslexia to empower Dyslexic Thinking

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DyslexAI: Virgin teams up with Made By Dyslexia to empower Dyslexic Thinking by Tree Elven on 29/04/2023
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What do you make of this campaign backed by Virgin founder Richard Branson and global charity Made By Dyslexia? The idea is to illustrate that while the rise of artificial intelligence (AI) is remarkable, it's nonetheless just a useful tool to move businesses forward. "There is another tool out there that can innovate in a way AI can’t," says the campaign: "Dyslexic Thinking." Check out the f... Read More

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Coca Cola 'Masterpiece' puts artificial magic into art

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Coca Cola 'Masterpiece' puts artificial magic into art by Tree Elven on 27/04/2023
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We've all been there - falling asleep over our assignment and sorely needing a spot of inspiration, or simply a lift for the blood sugar. But wait! The walls are alive.... In this two-minute ad campaign, soft drink Coca Cola deploys artificial intelligence (AI) to bring an entire art gallery to life around a drooping student, as classic canvases and works by emerging global artists interact in surprising ways to re... Read More

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What’s up with Menopause
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