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Tennis fans just have to see this!

Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Pet got the blues? Call Vetfone!

Pet got the blues? Call Vetfone! by Tree Elven on 21/02/2019
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Silliness and reassurance are the maintays of this ad for the MORE THAN pet plan which includes a 24-hour phone hotline to call for advice if your pet's out of sorts. What do you think of the ad? Does it make the name stick in your brain?

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Lynx brings sensuality to men's grooming with ASMR

Lynx brings sensuality to men's grooming with ASMR by Tree Elven on 20/02/2019
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For those of us not yet in on the trend, ASMR stands for Autonomous Sensory Meridian Response, which is a relaxing, often sedative, sensation or brain tingle triggered by calming sights and sounds such as whispers, scratching – and even shaving. It has become a global phenomenon through YouTube videos featuring audio triggers to ‘massage’ the brain. Already renowned for campaigns such as 'Is It Okay For Men To...' Men in Progress - e.g. https://addvertising.org/is-it-okay-for-men-to-cry - Lynx now brings us a humorous but nonetheless ground-breaking new series called Shower and Shave Tutorials. When you have four minutes to spare, settle down with a cuppa and pay attention to the softly-spoken Matthew as he takes us on a sensory journey around his bathroom and body. Then let us know what you think of this approach for men's grooming. Is it high time the sensuality of self-maintenance was extended to men? Or do you believe it always has been part of it, you just have to have a certain outlook? If you enjoy and/or learn something from this Chest ad, here are the links for Legs and Balls: https://youtu.be/Yn9q2fS15pA, https://youtu.be/x9T7BJ-jf6o.

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"This is what the NHS crisis looks like"

"This is what the NHS crisis looks like" by Tree Elven on 18/02/2019
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A turn-up for the books: this party political broadcast doesn't mention the party it represents except in the final seconds with a screen image. Instead, Britain's Labour Party uses actors to illustrate the parlous state of the country's national health service (NHS), founded in 1948 after World War II: Labour came to power in 1945 and made not only post-war recovery but the ongoing welfare of the people priorities by basing access to health care on need rather than income. Today the service is under-funded and fragmented, causing widespread socio-political debate and concern. Do you think the ad works? Does it make you feel favourably towards the party behind it as they pledge to rebuild the NHS?

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Richard Gere gets behind 'Real Spain' campaign

Richard Gere gets behind 'Real Spain' campaign by Tree Elven on 13/02/2019
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As 12 Catalan politicians go on trial in Spain for their role in Catalonia's 2017 bid for independence, the Spanish government has launched a 'This is the Real Spain' campaign to counter any negative accusations or impressions the court proceedings and ensuing press coverage may stir up. The politicians, who face charges of rebellion and misuse of public funds, were jailed after Catalonia defied a judicial ban to carry out a referendum and unilaterally declared the north-west region's independence in late 2017. “It’s the most important trial we have had in democracy,” Supreme Court president Carlos Lesmes told reporters in February 2019, shortly before the trial got underway. Spain returned to democracy after the death in 1975 of dictator Francisco Franco, who ruled the country from 1939 after the Spanish Civil War. What do you think of the 'Real Spain' campaign? Does it strike a chord at all? Does it shoot itself in the foot by being a bit stodgy, or does it effectively combat misinformation and portray an important message about democratic Spain?

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