A voting platform where you can have your say on the quality of today's advertising
A voting platform where you can have your say on the quality of today's advertising
A spot of Yuletide yearning for...
If anyone can make guns, crime,...
Mercedes Benz makes Roger Feder...
Ice cream shooting out of a man...
A Canadian bank has put out a series of cheeky ads reflecting the reality of many people's senior lifestyle. This one, 'Sore Back', will strike chords with parents and grown-up children alike. What do you think of the light touch taken by HomeEquity Bank? The campaign turns the tables on the traditionally condescending or simply uninterested approach taken by advertising towards anyone over the age of youth. S... Read More
Peru's shopping centres Real Plaza Malls responded to the isolation suffered by some of their most loyal customers/visitors - senior citizens - during the COVID-19 crisis with this mash-up of old and new tech to keep peopl ein nursing homes connected. "Imagine not being able to go out for more than a year and understand little about technology," explains the company. "This is the case of hundreds of older a... Read More
Banking giant HSBC continues its collaboration with UK housing charity Shelter with this campaign promoting their service to enable homeless people to access the financial system. What do you think of the theatrically-conceived ad? Does it give a realistic, stark portrayal of the problem and a simply expressed way to break the vicious circle? "Home is everything," says a Shelter spokesperson. "Yet hundreds of thousands of people don’t h... Read More
The voices of children and the stunning spectacle of drones in animal shapes make up this Stop Extinction campaign from non-government organisation (NGO) Greenpeace. "I hope the grown-up sin charge wake up," says one child off-camera. Another exhorts leaders to 'do their job'. What do you think of the campaign? It launched as world leaders including US President Joe Biden landed in Cornwall, in the UK, to attend... Read More