Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!
Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.
Thirty second that make investment look real easy and fun! The app being promoted, Moneybox, aims to make investing part of everyday life by helping customers to set aside the spare change from their purchases and invest it into companies like Netflix, Unilever and Disney via tracker funds. Is it inspiring you to get the app? Are you halfway out the door already, fired by a new zeal for shopping?
...using Sindy, a British rival to Barbie who is 55 years old this year. Lots of other male action dolls look ineffectual and have to hit the dirt when Sindy and Sandy hove into view. What do you think of the ad? How dare they make fun of a ground-breaking, memorable movie moment? Who cares, never heard of them anyway? (MoneySuperMarket is a financial products comparison site). Cool, must check it out?
Pacey 30-second ad from online marketplace eBay, driving home (sorry about the pun) the point that no matter what kind of person you are, no matter what kind of goods you want, you can find them on eBay - including luxury car marques. Does it inspire you to get online to start living the dream? Or are you a digital native who's a bit like, Yeah, so?
Renowned Spanish fashion house Adolfo Dominguez broke the mould in 1984 with its slogan, "la arruga es bella" (wrinkles are beautiful), which was intended to underscore the natural beauty of clothing as a second skin. In the same year, the company designed outfits for the popular U.S. detective show 'Miami Vice'. Now it's put out a new campaign which urges us all to Be More Old, defending durability against the tides of fast fashion and illustrating the wisdom and value associated with longevity. British designers Stella McCartney and Vivienne Westwood have made similar points around the topic of choosing items that last longer than next Saturday night, especially in the notoriously wasteful fashion industry. What do you think of this approach?
