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Robbie Williams looks at the past for The Christmas Present

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Robbie Williams looks at the past for The Christmas Present by Tree Elven on 25/11/2019
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A spot of Yuletide yearning for English singer-songwriter and entertainer Robbie Williams as he launches his The Christmas Present album with this track, 'Time For Change', and a very family-based video with his actress wife Ayda and their kids. The Williams family dogs also play a key role, and even the household's snowman is a giant snowdog. The video's taken some flak for referring to mums organising and d... Read More

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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer by Tree Elven on 11/12/2019
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If anyone can make guns, crime, violence amusing, it's gotta be actor/advertiser of the moment, Ryan Reynolds, whose witty deadpan humour is selling Aviation Gin in the least expected places. But hey, what got into Disney? Check out the three minutes of action-packed trailer for 'Free Guy' - due to explode off screens in summer 2020 - and let us know what you think of the superhero Deadpool turn it's taken! Great fun, or too much glamorisation/dehumanisation of violence?

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Canada unveils 'aging cream' to fight signs of inexperience

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Canada unveils 'aging cream' to fight signs of inexperience by Tree Elven on 23/01/2020
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Yes, it is a stunt, but one that makes a point many of us can relate to - ageism in the workplace. Canadian initiative Imagés - an anagram of ageism - presents a revolutionary new aging cream which claims to 'fight the 12 signs of inexperience'. It goes on to say: Specially formulated for the workplace, this powerful demoisturizer can: Restore up to 5x the confidence on the job. Minimize concerns over your reli... Read More

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Airbnb appeals to Chinese millennials at new year

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Airbnb appeals to Chinese millennials at new year by Tree Elven on 23/01/2020
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Chinese Lunar New Year is a huge homecoming event and homestay giant Airbnb has brought that to life in an animation that will strike a chord with many families who cannot be together for whatever reason at that special time of year. The beautifully executed 3D film shows us a little girl, Jia Jia, growing up and leaving for the big city as her country, China, is undergoing profound societal changes; and what happens o... Read More

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Nothing New about this NYC stroll - or is there?

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Nothing New about this NYC stroll - or is there? by Tree Elven on 21/01/2020
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Just walking around New York City is enough in itself for many of us, but for the environmentally- as well as fashion-conscious, this guy's wearing sneakers made to do good as well as feel good. Sustainable fashion brand Nothing New is making its mark in the footwear sector, using upcycled plastic, recycled cotton and conflict-free metal for their cool creations. In the process, they use 5.6 used plastic water bottles and ... Read More

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'Everyone Counts': USA kicks off 2020 Census

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'Everyone Counts': USA kicks off 2020 Census by Tree Elven on 17/01/2020
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Anyone who's done any digging into their ancestry for interest or bureaucratic purposes will appreciate the value of national census records. The USA is kicking off its 2020 Census with awareness campaigns like this one, called 'Everyone Counts', to encourage everyone to participate, regardless of citizenship, country of origin, or immigration status at a time when tension around immigration is palpable. Do you like the approach?

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