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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

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British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

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Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Gordon Ramsay smacks iPhone user Darrell Britt-Gibson

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Gordon Ramsay smacks iPhone user Darrell Britt-Gibson by Tree Elven on 17/10/2019
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We know the famous British chef and TV personality has a temper, but really? Don't worry, it's all to promote an Apple and AT&T partnership. Actor/writer Darrell Britt-Gibson and actor/producer Jackie Preciado feature as the hapless couple who put the match to Ramsay's famously short fuse.

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Wear The Rose: a 90-second epic

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Wear The Rose: a 90-second epic by Tree Elven on 17/10/2019
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They say it takes only 90 seconds to overcome or change emotions like fear and anger. For sports fans, emotions have been running high worldwide for the Rugby World Cup 2019, being held in Japan. The host country's own national team ignited fans across the nation by getting to their first-ever quarter final. Meanwhile, the England squad, sponsored by telecomms provider O2, urged its fans to get behind them under the battle cries 'Wear The Rose' and 'Be Their Armour' in this 90-second epic showing Japanese-style armour being forged with England’s rose emblem for captain Owen Farrell and teammates Maro Itoje, Jonny May, Ben Youngs, Courtney Lawes and Elliot Daly. The epic style, honour challenges, and period battle kit are all SO on trend with popular TV series - do you think it works for the rugby arena?

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Do good without the chafing

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Do good without the chafing by Tree Elven on 08/10/2019
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Apparently, 93% of Australians believe that fundraising/donating to charity has become a bit too difficult. Ahm health insurance has stepped in with a #NotTober campaign, riffing off the competitive nature of so much charity giving nowadays - growing a beard, running a marathon - to urge people just to sit back and relax, and raise money that way. Find out how in the 30-second ad, and let us know whether you welcome this approach.

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Sergio Ramos has his tattoos removed

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Sergio Ramos has his tattoos removed by Tree Elven on 18/10/2019
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Oh no! Wait, all 40+ of them, telling the story of his life, trials and triumphs? No, you're right - it is in fact just another example of what tech can do to make us doubt what we're seeing. The Spanish national and Real Madrid captain bares all here, with his finely-honed body carrying only one message - a bottle of Bud. Oh, and trousers for modesty purposes, obvs. The tattoos gradually emerge across his neck and shoulders, illustrating aspects of the life of a footballer who now even commands his own story - not to mention bus-stop billboards across Madrid - on Amazon in the 2019 series 'El Corazón de Sergio Ramos'. Ramos' methods on-pitch have often been called into question but now there's another point of controversy around this 33-year-old as the question of whether tattoos decrease athletic performance gains momentum. Some call it all nonsense, others are convinced that inflicting micro-wounds on our largest organ cannot be good for health, let alone performance. Ramos is far from being the only footballer covered in tattoos - David Beckham was among the first to boost the trend - and now mega-star Cristiano Ronaldo, 'Mr Smooth' himself, stands out as a household football name who's ink-free. Do you think this kind of ad by Budweiser is glamorising what might prove to be a health hazard? Or are you thinking, 'Oh ffs, it's a cool beer ad with some tech tricks, get a life'?

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