A voting platform where you can have your say on the quality of today's advertising
A voting platform where you can have your say on the quality of today's advertising
A spot of Yuletide yearning for...
If anyone can make guns, crime,...
Ice cream shooting out of a man's jeans - hm, pretty weird!
Developed in Australia after im...
Written and directed by Spike Jonze, this charming - agree or disagree? - stop-motion film goes to the heart of advertising by planting memorable images in our heads. Featuring Zendaya, it takes us into the popular US actress's Dream Labs with some surprising and amusing twists, to promote Swiss running shoes company On. Like it?
Leading dog food brand PEDIGREE® has steered the notion of artificial intelligence (AI) tackling loneliness into a new channel: This AI-driven initiative, promoted by Brazil's influencer Felca, made a splash by promising a friend to whoever used it.... The reveal was that the AI tool involved is for connecting people with dogs in need of a home, reinforcing the brand’s longtime commitment to ... Read More
This one's been a long time in the making: our entertainment menus are rammed with stories of violence and suffering - sometimes sensitively handled, and more often than not, in a spirit of the gorier the better. This 'Based on a True Story' campaign takes aim at the media's all-too-frequent sensationalist approach in this satirical footage mimicking 'pitches' for a TV show. Introducing a new Responsible Narratives... Read More
Lots of us will relate to the opening points made in this campaign by Dutch lager brand Amstel: advertising is manipulated and manipulative. Who knew? But certain protections have been preserved by these very mechanism. This picture portrayal may strike a 'show the beautiful reality' note, but it also feels inherently intrusive. The brand does ask the question we're likely asking ourselves, but is it enough to know t... Read More