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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

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British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

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Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Most Recent

Robert de Niro watches the dough roll in!

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Robert de Niro watches the dough roll in! by Tree Elven on 14/05/2019
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From the same baker that brought us 'Pride and Breadjudice', spoofing costume drama - https://addvertising.org/pride-and-breadjudice-a-seedy-affair - comes a mob-style bagel wars drama starring none other than Hollywood heavyweight ('Raging Bull') Robert de Niro. An action-packed two minutes crammed with references to 'GoodFellas' and de Niro's other movies, with absurdity and wit blended in a US/UK caper. What do you think? Instant classic from Warburton's? Some are calling it de Niro's best work in 20 years....

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Paris Has Fallen: Lacoste deconstructs the power of love

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Paris Has Fallen: Lacoste deconstructs the power of love by Tree Elven on 21/05/2019
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Puisque tu m'aimes... If you don't understand French, no matter, this dramatic metaphor for l'amour, starring actors Oulaya Amamra and Kevin Azaïs, will hook you from the first moment of horrible familiarity - a relationship row at home. Too dramatic for a clothing firm? Or visceral, powerful, and yes, I might buy Lacoste's stuff now?

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China makes game of life-saving CPR

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China makes game of life-saving CPR by Tree Elven on 22/05/2019
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People in China are great game-players, but not so familiar with CPR (cardiopulmonary resuscitation). So mobile phones giant Samsung hooked up with Blood River, which is one of China's most famous MOBA (Multiplayer Online Battle Arena) game platforms, to create a game in which players could bring their characters back to life using CPR. Brilliant educational tool, or making game of what should be serious?

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Hot, not, robot... Bella Hadid kiss for Calvin Klein sparks LGBTQ controversy

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Hot, not, robot... Bella Hadid kiss for Calvin Klein sparks LGBTQ controversy by Tree Elven on 20/05/2019
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US model Bella Hadid's latest ad for fashion house Calvin Klein is taking some flak, particularly from the LGBTQ community. Gigi's sister is seen kssing another woman - or is she? In fact, 'the other woman' is a virtual influencer - aka robot - called Lil Miquela, who started life as an art project. What do you think of the ad? Simply another landmark in the way things are going, and no job is safe even if you have the 'perfect' features required for modelling?

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