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Tennis fans just have to see this!

Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Carlsberg makes audio ads from genuine reviews

Carlsberg makes audio ads from genuine reviews by Tree Elven on 26/04/2019
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In 2019, Danish beer and lager-maker Carlsberg actually asked the public what we think of their products. The results were mixed, with some rubbishing the company's 'Probably the best lager in the world' slogan across social media. However, lots of the YouTube reviews were good, so Carlsberg has adapted those for, em, their own audio ads. What do you think? Real ads by real people is the way of the future? Oh, and if you're a fan of Scottish accents, you'll love this one regardless of what Sofa King Drunk is saying!

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Romanian domestic violence campaign gives voice to silent movies

Romanian domestic violence campaign gives voice to silent movies by Tree Elven on 24/04/2019
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Trailer for 'Unquiet Voices', a 40-minute film that shows old Hollywood silent movies in a new light by re-editing with voiceovers telling real stories of domestic abuse against Romanian women. What do you think of this endeavour to tackle a 'collective trauma'? The full-length film is being shown in schools and at other educational points. How would you feel about watching this or having your children watch it? Is it going too far to change historic storylines which have traditionally been seen as entertainment, or is it a powerful way of illustrating the issue?

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Missoni x adidas join forces for springy NYC story

Missoni x adidas join forces for springy NYC story by Tree Elven on 25/04/2019
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Who? Yes, The Who too - as any Baba O'Riley will know from the sonerous piano chords opening this collaboration ad. We learn something every day - did you know Missoni's co-founder Ottavio Missoni was an Olympic hurdler? He competed in the 1948 Summer Games. This 1'40 ad to the companies' 2019 limited edition collection pays tribute to him and to the adidas founder Adolf Dassler as two consummate craftsmen - ”My husband would be very proud,” 87-year-old Rosita Missoni told Vogue - but it's also just a joyful springing run through the streets of New York. What do you think? Captures the spirit? Overload for a pair of trainers, no matter how well made they are? Just nice to watch? Or are you thinking, what on earth are these guys doing, running through puddles in those oh-so-chic running shoes......?!

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Pornhub sets out to save the bees, by....

Pornhub sets out to save the bees, by.... by Tree Elven on 18/04/2019
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Yep, you guessed. Sex. Amusing ad in the porn purveyor's new campaign, Beesexual, all on the side of the birds and the bees. Check it out and find how you can do your bit to save the planet.

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