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Tennis fans just have to see this!

Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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British Airways offers the best of all worlds

British Airways offers the best of all worlds by Tree Elven on 28/02/2017
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.

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Vaseline smooth lips

Vaseline smooth lips by Tree Elven on 07/04/2016
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.

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Egypt highlights World Cup football fever with hair-cut special

Egypt highlights World Cup football fever with hair-cut special by Tree Elven on 15/06/2018
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Egyptian men's hair care company Clear takes a humorous, human and very visual approach to its Russia2018-related ad featuring a celebratory spoof of footballers' hair-cuts. You may be interested to know that in the last Egyptian elections, so many people wrote the name of Egypt's star national player Mo Salah on ballot papers that he would have come second if he'd been an official candidate. What do you think of the ad?

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Uncage Yourself

Uncage Yourself by Tree Elven on 18/06/2018
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High wow-factor in this 1'30" mini-movie ad that successfully combines suspense and poignancy. Fast-moving images that'll strike different -and some very powerful - chords with each of us depending on our backgrounds and experiences. What effect does it have on you?

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Hashtag, hashtaxi: Crowd-reporting on taxi services

Hashtag, hashtaxi: Crowd-reporting on taxi services by Tree Elven on 19/06/2018
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A Peruvian NGO initiative using hashtags in a new way, to report poor service or crime on the taxi circuit. What do you think of the ad and the initiative? Some think it's a great method, others say it's too open to abuse, such as false reports. (Non-Spanish speakers, please note that the translation at 0'40" - 'Your plates' - is better understood as 'Their plates'.)

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How to 'attend' World Cup 2018 matches while at business meetings

How to 'attend' World Cup 2018 matches while at business meetings by Tree Elven on 14/06/2018
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This brings a whole new meaning to 'pass me the ball pen, please'. Radio and tech have teamed up for the Russia World Cup 2018 to produce a ballpoint pen that enables you to listen to footie commentary while you sit in business meetings, without anyone knowing! Find out how in the video and let us know what you think. Outrageous? Where can I buy one?

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