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Robbie Williams looks at the past for The Christmas Present

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Robbie Williams looks at the past for The Christmas Present by Tree Elven on 25/11/2019
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A spot of Yuletide yearning for English singer-songwriter and entertainer Robbie Williams as he launches his The Christmas Present album with this track, 'Time For Change', and a very family-based video with his actress wife Ayda and their kids. The Williams family dogs also play a key role, and even the household's snowman is a giant snowdog. The video's taken some flak for referring to mums organising and d... Read More

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Tennis fans just have to see this!

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Tennis fans just have to see this! by Tree Elven on 26/08/2016
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!

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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer

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From deadpan to deadpool: Ryan Reynolds in Disney's 'Free Guy' trailer by Tree Elven on 11/12/2019
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If anyone can make guns, crime, violence amusing, it's gotta be actor/advertiser of the moment, Ryan Reynolds, whose witty deadpan humour is selling Aviation Gin in the least expected places. But hey, what got into Disney? Check out the three minutes of action-packed trailer for 'Free Guy' - due to explode off screens in summer 2020 - and let us know what you think of the superhero Deadpool turn it's taken! Great fun, or too much glamorisation/dehumanisation of violence?

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Hugh Jackman wakes up on wrong side of bed

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Hugh Jackman wakes up on wrong side of bed by Tree Elven on 28/09/2020
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....in this ad for his Laughing Man coffee company, which originated when the actor visited Ethiopia. There, he met a young man called Dukale whose optimism and story inspired Jackman to found a company that would plough 100% of its profits back into the coffee industry at source, enabling growers to improve their own opportunities and choices. At the consumer end, Jackman has deployed his famous 'rivalry' with fellow actor R... Read More

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Lashana Lynch takes on bad guys 007-style with trusty sidekick

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Lashana Lynch takes on bad guys 007-style with trusty sidekick by Tree Elven on 23/09/2020
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Delayed from its original April launch, the new James Bond film, 'No TimeTo Die', hits screens on November 12, 2020 in the UK (Nov 11 in Belgium and France, Nov 20 in the US). The big-budget movie's official 'phone partner (yup, really) is Nokia, and this ad does its best to whip up the high-octane excitement of the much-anticipated release with one of the film's actors, Lashana Lynch as Agent Nomi, stymie... Read More

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British seniors demonstrate ‘there’s a glass & a half in everyone’

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British seniors demonstrate ‘there’s a glass & a half in everyone’ by Tree Elven on 29/09/2020
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Confectionery favourite Cadbury's continued 'Donate Yours Words', its campaign to tackle loneliness among Britain's 1.4 million lonely seniors, with this video of older people expressing how fed up they get with boring questions about their health when they have cracking good stories to tell. "Ask me something interesting!" exclaims one. We can probably all relate to that, i contexts other than loneliness,... Read More

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US Marine Corps fights Gen Z loneliness with 'The Battle to Belong'

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US Marine Corps fights Gen Z loneliness with 'The Battle to Belong' by Tree Elven on 24/09/2020
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Also known as the United States Marines, the US Marine Corps is addressing Generation Z with this fast-paced campaign which "aims to speak to youth who seek self-transcendence in a world that increasingly caters to the individual". The soundtrack was created by German film score composer Hans Zimmer, whose work is known for integrating electronic music sounds with traditional orchestral arrangements - a... Read More

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