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Tennis fans just have to see this!
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Mercedes Benz makes Roger Federer the embodiment of tennis excellence through the decades, dexterously coupling his performance with their marque and taking some fun sideswipes at other tennis greats in a clever 2-minute spot. Great fun!
Little Baby'sIce Cream, man's crotch
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Ice cream shooting out of a man's jeans - hm, pretty weird!
British Airways offers the best of all worlds
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Mini-movie from British Airways featuring a Chinese family whose daughter comes to study in England. The airline flies the parents over for a surprise visit. Some interesting insights, and the ad's useful because it ends with a link to a practical travel guide via the popular Chinese app WeChat. The aim is to alleviate anxieties over language and culture barriers.
Vaseline smooth lips
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Mini-movie type of ad using a 'real story' about concrete lips to show the power of Vaseline. Bit overdone, but does have impact.
Most Recent
Protect your homes and your gnomes!
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The UK's leading smart home provider, Hive, uses a perennial favourite of British humour - garden gnomes - in this ad to promote its Hive View Outdoor service, which includes streaming to your smartphone in 1080p HD, two-way audio, night vision, 8x zoom and motion, sound and person detection. Sound a bit too James Bond for you? Or are you loading the gnome-watch as we speak??
Creating a safer future for children
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This one-minute campaign, called 'Speech Bubbles', tackles a very sensitive subject. What do you think of the approach? It's raising awareness of the Truth Project, which is part of Britain's independent inquiry into child sex abuse. https://www.truthproject.org.uk/i-will-be-heard?utm_source=google&utm_medium=cpc&utm_campaign=Truth%20Project
Doing enough is remarkable, says Virgin
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Fitness group Virgin Active UK has gone against the extreme gym trend with this ad illustrating that exercise is enjoyable rather than a competitive goal. It should work with your life not against it, says Virgin, and 'doing enough is a remarkable thing'. What do you reckon? Is it a relief to have one of the gym chains acknowledging that we don't all aim to be highly-toned, mean 'n' lean extreme athletes, but just in good shape and enjoying life at all ages?
"The boys watching today will be the men of tomorrow"
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A thoughtful one on true masculinity from shaving company Gillette U.S., which is renowned for its catchphrase, 'The best a man can get'. Gillette turns its own slogan into a tool to tune into the #MeToo movement and tackle everyday sexism. “We are taking a realistic look at what’s happening today," says Gillette, "and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse.” What do you make of the ad? Does it strike a positive note or are you sick of brands horning in on trending issues?