Adidas Superstars: "Icons don't follow Time." Is that Sam Jackson talking?

We don't often do this, but let's just copy and paste from the adidas website to put some background behind this eye-catching black and white footage featuring US actor Samuel L. Jackson, 76, and US rapper Missy Elliott, 54. It's not that the ad needs explanation, but here's some backstory, just in case: "What began as a performance basketball shoe in 1970 quickly transformed into a global icon. The adidas Superstar made history as the first low-top leather basketball shoe to offer serious protection, thanks to its distinctive rubber shell toe. As the game moved off the court, so did the Superstar. Adopted by hip-hop legends, skaters, and streetwear pioneers, it became a symbol of authenticity and self-expression. Throughout the 80s, 90s, and into the new millennium, the Superstar found itself at the center of pop culture—from music videos to fashion runways. Its clean lines, versatile design, and unmistakable profile have made it a staple for creatives and athletes alike. Decades later, the Superstar continues to redefine what it means to be an Original, maintaining its legacy while inspiring the next generation of icons". German company adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, second only to Nike. AI Overview says that: "In 2022, Nike's "demand creation" (which includes advertising and marketing) was US$3.9 billion, while Adidas spent US$2.9 billion". What do you think of the campaign, which also features Mark Gonzales, Anthony Edwards, GloRilla, Teezo Touchdown, JENNIE, and Gabbriette? Worth the outlay?

Keywords: Superstar adidas Originals, sneakers, sports ads, Samuel Jackson adidas, Missy Elliott adidas, Hollywood actors in commercials, Johannes Leonardo agency