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Beyoncé rocks country in Levi's

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Beyoncé rocks country in Levi's by Tree Elven on 08/08/2025
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US superstar Beyoncé proves a major distraction from the Sydney Sweeney / American Eagle ad that hit the headlines recently in the fourth edition of her 'Denim Cowboy' collaboration with Levi's. The singer / songwriter, actress, and businesswoman stirs up all kinds of excitement with visual references to the first three campaigns, a cameo by US actor Timothy Olyphant, and - most importantly - her exit on a motorbike. Since she enters on a horse, fans are pretty certain that the imagery signals an upcoming shift towards rock music for the 43-year-old. And if it's really just the Levi's you're interested in, Black Enterprise online reports that her final look, comprised of the Western Crystal ‘90s Shrunken Trucker jacket, retailing for $250, and the Western Crystal 501 Curve jeans ($150), is retailing on both Bey’s website and Levi’s online retailer. Now that's what we call a good fit.

Keywords: Beyoncé Chapter 4 "THE DENIM COWBOY" Levi's jeans, Beyoncé shift to rock, Beyoncé x Levi's, denim apparel, Parkwood Entertainment, TBWA/Chiat/Day LA

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