Rheinmetall presents Ermine Hybrid Vehicle Family at DSEI UK 2025

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- Amusing
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- Informative
- Controversial
Amid talks of peace, the business of war goes on. This ad introduces a range of military vehicles from German automotive and arms manufacturer Rheinmetall AG, which describes itself as "a leading international systems supplier in the defence industry and at the same time a driver of forward-looking technological and industrial innovations in the civilian markets". Rheinmetall is one of the hundreds of companies such as British Rolls-Royce Holdings plc which will be displaying wares at the DSEI (Defence and Security Equipment International) UK event this September. Held every two years, the event brings together senior international trade and military experts from across the defense and security supply chain. Rheinmetall, which recently supplied 20 Ermine vehicles to conflict-riven Ukraine, lays out the tech specs, saying that the "Ermine hybrid-powered vehicle family provides ultra-quiet electrical mobility for stealth in combat, paired with a low thermal profile. The diesel range extender enables the Ermine to cover distances up to 1,200km and also serves as a mobile power source. Customizable mission modules and a detachable third axle are adding to unmatched adaptability, high payload and modularity across all platforms from 4x4 to 6x6, quad, side-by-side and uncrewed system variants. All Ermine drive modules are equipped with a B-Kit (by-wire Kit) to be autonomy-ready". What do you think of the ad itself - does it do a good job of presenting the vehicles?
Keywords: Rheinmetall Ermine Hybrid Vehicle Family, DSEI UK 2025, warfare, military equipment, defense and security
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