Gwyneth Paltrow boosts Astronomer to "household name"

Hollywood actress and wellness businesswoman Gwyneth Paltrow steps into the breach in what's being described as a sublime piece of crisis management for US software company Astronomer. The relatively unknown private data infrastructure and operations unicorn hit the headlines when its (married) CEO was caught on camera embracing someone not his wife. As British PR specialist / media industry commentator Mark Borkowski put it: "No kiss. Just a lingering hug. Nevertheless, your CEO and HR boss are caught on camera at a Coldplay concert. But in the court of public opinion, body language is guilty until proven otherwise. And just like that, your obscure company becomes the star of a scandal no one cast you in". For those pointing to the fact that Paltrow used to be married to Coldplay's Chris Martin and it all looks too staged for words, curb your cynicism - the other side of the argument is that Astronomer simply did a brilliant response job with this ad. As the interim CEO said: “The events of the past few days have received a level of media attention that few companies—let alone startups in our small corner of the data and AI world—ever encounter. The spotlight has been unusual and surreal for our team and, while I would never have wished for it to happen like this, Astronomer is now a household name.” Word has it that another Hollywood actor - and advertising maestro - Ryan Reynolds is behind it via his production company. As always, we leave it to yourselves to decide which way the wind blows, but feel fully justified in placing this initially in our Creative category....

Keywords: Astronomer Gwyneth Paltrow, Coldplay kiss-cam scandal, software commercials, crisis management, Ryan Reynolds' Maximum Effort