Although the ancient Greeks were eating a mix of snow and fruits in the 5th century BC, ice-cream didn’t reach America until 1800. The USA is now the world’s largest producer and consumer, with the average American eating some 20 pounds of the yummy stuff a year, and 19% admitting they enjoy it in bed. In Europe, Italian ‘gelato’ is very highly regarded, and if you say ‘Just One Cornetto’ to Europeans who pre-date the 1980s, you may be startled by how many will burst into song. Watch the Anglo-Dutch company Walls’ gondolier ad blending sweet expectations with dry humour, then see if you can get that jingle out of your head. So far, it’s all good clean fun, innit? | 
