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Global mood lifts as lockdowns lift

From Switzerland to Sulawesi, the mood's lifting along with lockdowns

Hollywood heart-throb George Clooney losing out to a piece of toast at British bakery Warburtons kicked off the week's wit, and Switzerland's Roger Federer ran with the humour.
No Drama
The tennis legend goes head to head over the 'phone with Hollywood legend Robert de Niro in this 1'30" promotion of the Fed's stunningly beautiful homeland, Switzerland.

"It's just not happening"
But the star of 'Raging Bull' and 'Goodfellas' needs drama - he's just not interested in Federer's proposition to help promote a place where there's no action.
"Switzerland is just too perfect," he says, inflicting crushing defeat with a deft flick of the promo punchline.
 
The future smells bright
Lynx (here and top image) took things light and lovely with the kind of 'everyday guy' the grooming/hygiene company represents taking a fun, fantastical tour of a London opening up to new possibilities.
The more coral today, the more fish tomorrow
And finally, a note of Hope...
Leading cat-food brand SHEBA has embarked on a massive underwater programme which aims to restore coral reefs measuring more than 185,000 square meters around the world by 2029.
The Hope Reef, off the coast of Sulawesi in Indonesia’s Spermonde Archipelago, is becoming a living billboard as it grows, discoverable on Google Maps and Google Earth, and viewable underwater in Google Street View. 

Cleverly, YouTube viewers of this 1.38" trailer are told that revenue from the pre-roll ads they watch before seeing Hope Reef go to the Nature Conservancy for coral restoration. National Geographic is also on board with the initiative.


ENDS



Posted by Tree Elven on 08/08/2021

Keywords: Clooney Warburtons, Hope Reef Sulawesi, Sheba cat food, Roger Federer ads, Roger Federer and Robert de Niro, environment, reef replenishment

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