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The changing face of money

Whose face should appear
on a $20 banknote?

When we ran a quick straw poll on this question, answers were broadly in the 'why should I care / what do I know / why even ask that, let's talk crypto' range.

Which is sort of the point of this new campaign from US upstart Varo Bank.
And the answer is....
Ours! Yours! Theirs! Hers! His! Mine!
Talk about identifying with the audience.

San Francisco-based financial services company Varo, which was set up in 2015, illustrates its credo of financial inclusivity to great impact by visually questioning how banknotes could look. Coincidentally, it launched as the idea of portraying slavery abolitionist and political activist Harriet Tubman on $20 notes is being revisited

In a personal finance environment dominated by credit scores and punitive charges, Varo offers an enticing set-up and extremely low-cost, mobile-only option for everyone - including the increasing numbers of 'precariats' and other workers with sporadic income.

"Every person, regardless of net worth, should be treated fairly by a bank that wants them to succeed" 

Varo 
The ad also makes appealing use of 'retro' animation to reimagine the future, asking "What if we stopped waiting for anything to change?"
Meanwhile in Europe...

With the rapid spread of cryptocurrencies, Varo aren't the only ones looking "to tear down the barriers to personal finance and bring traditional financial products into the 21st century."

Those are the words of Bitpanda CEO & co-founder Eric Demuth. Set up in Austria in 2014, Bitpanda is now Europe's leading retail broker for Bitcoin, Ethereum, Litecoin and other cryptocurrencies.

In lockdown, it came up with smart encouragement to ‘Invest the morning coffee, avocado toast and after work cocktails you will never have’ through its micro-investment app.


ENDS




Posted by Tree Elven on 07/08/2021

Keywords: Varo Bank, fintech, digital banking, personal banking, face on banknotes, crypto investment app, Bitpanda

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