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Blend it like Beckham

Q: Boom or bust for celebrity booze stakeholders?
A: Bit of both.
Q: Right. How do we advertise, then?
A: Erm...

Three popular public figures who also happen to
have stakes in spirits companies have one answer - a cocktail of humour and action

David mixes with Diddy and Ryan
You may get distracted wondering whether that is the real kitchen of football legend and style icon David Beckham, and if so, what you think of it.
You may be wondering what actor Ryan Reynolds' facial hair is about - a new role?
Or squinting to see more of US musician/entrepreneur/actor Diddy's garden.
But many of us will simply be agog to see how the narrative of the three unlikely mixologists, part owners of Aviation Gin, Deleon Tequila, and Haig Club Whisky, plays out....
Not gonna spoil it for you.
Suffice it to say that it's a nice gesture for the bar-tending and public drinking sector which has been so hard hit by restrictions on social gatherings imposed by the COVID-19 coronavirus situation.
Knocking on Heaven's Door
The humorous trio are by no means the only celebs in alcohol brands.
While George Clooney, like Diddy, plumped for tequila, Becks is in company with actor Matthew McConaughey, heavy rockers Motorhead, martial arts champ Conor McGregor, and musician Willie Nelson as whisky/whiskey-backing celebs.

Music legend Bob Dylan’s 2018 revelation that he was launching a whiskey line called ‘Heaven’s Door’ – named after one of his most admired songs – stirred mixed reactions ranging from outright interest to outraged disbelief.


The anti-consumerist's limited editions of rye, bourbon and whiskey, with bottle labels featuring himself and his paintings and iron sculptures, expanded into the UK and Germany last year.
Popular Canadian export Ryan Reynolds has become the face of the Aviation Gin brand he's a shareholder in, tuning into the Zeitgeist and delighting fans of all persuasions with his special blend of soothing voice and quirky scripting.
He has to be the Hollywood actor who's done most to swing public perceptions of advertising towards the positive side - here are a few previous commercials to sample. 

While US bartenders whose income is mainly based on hefty across-the-counter tips stay at home, and the UK counts the mental health cost of shuttering social gathering places such as pubs, home drinking is on the up.
The global alcoholic beverages market is expected to grow from $499.74 billion in 2020 to $546.15 billion in 2021. 


ENDS


Posted by Tree Elven on 07/08/2021

Keywords: Celebrity booze makers, Ryan Reynolds, Diddy, David Beckham, Bob Dylan, celebrity alcohol owners, which celebs own alcohol companies

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