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Greenpeace turns 50: The changing face of environmental campaigns

From banners, balloons and boats to drones and animations, stunt masters Greenpeace sure know how to work the campaign options

How do they do it?
Well, they nailed the brand name.
Approach, Green. Mission, Peace.

Job done.

Job never done
The non-governmental organisation (NGO) launched in September 1971 when a ship named the Greenpeace set out to confront and stop US nuclear weapons testing at Amchitka in southwest Alaska.
Since then, through the bombing and sinking by the French of the Rainbow Warrior (pictured) off New Zealand in 1985 to this week's over-fishing protest on London's River Thames at the Houses of Parliament, Greenpeace has made bold waves and hard-hitting headlines globally.
Disruption? They invented it!
Stunts to success
The range of their audacious campaign formats continues to stagger.
Here at ADDS we've showcased a variety of Greenpeace campaigns that caught our eye over the past five years, just a fraction of the NGO's action-packed life: 
Stunts and direct action like storming corporate events are still paramount. 
Education and parody campaigns figure largely.
These days, as well as operating three ships with sophisticated technical capabilities, Greenpeace deploys new tech such as CGI/drones - used to admonish G7 leaders earlier this year - and animation - e.g. supermarket Iceland's 2018 Rang-Tan Christmas commercial.
Based on conviction, their campaigns come wrapped in controversy, another Greenpeace hallmark.

The ultimate CTA
And while the image of tiny vessels filled with determined activists going up against the world's behemoth companies and governments endures, the NGO calls upon us all.

Unforgettable campaigns?
What do you think?

Posted by Tree Elven on 18/10/2021

Keywords: Greenpeace at 50, environmental campaigns, climate crisis activism

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