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Cartoon Couture: Balenciaga dresses Marge Simpson amid transatlantic frictions

As the US Secretary of State winged his way across the 'pond' to push back against some political pooh-poohing by the French, Paris-based luxury fashion house Balenciaga created waves with a campaign featuring The Simpsons.
The Spanish House has always known how to surprise and to stay in step with the times. This new 10-minute animation features the popular - and dysfunctional - US family negotiating comical everyday situations in the long-running TV series 'The Simpsons', which started  as a televised cartoon in the 1980s. 

What do you make of the 'episode'?
Sophisticated social satire that benefits both brands and makes some deft points?
Ten minutes of your life you'll never get back?
Clever but fundamentally distasteful?

While we're on global animation in the fashion sphere, earlier in the year we spotted another, very different kind of animation for perenially popular Japanese casual wear designer Uniqlo, which was founded in 1949.

This campaign features the hot new trend of genderless body silhouettes and aims to deliver a layered, upbeat new look in terms of a fashion ad. The music behind it comes from YOASOBI, a Japanese musical duo that specialises in creating music from novels and other stories. 


Posted by Tree Elven on 18/10/2021

Keywords: Balenciaga & The Simpsons, luxury fashion ad campaigns, luxury fashion, Marge Simpson models Balenciaga, pop culture and haute couture

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