It's pool-time, sure, but not all of us will be wearing full evening-dress into the water.
Yet models Cara Delevingne and Kylie Jenner make it look so easy...
Glad you asked.
There's nothing shady about this ad for luxury sunglasses featuring US socialite, media personality, businesswoman, and former model Kylie Jenner.
The 25-year-old displays some of the latest sunglasses from Italian fashion house Dolce & Gabbana by wearing them - and a full complement of evening dress, high heels, long gloves - into the swimming-pool.
It's luxury fashion.
Everything and nothing to be seen here.
Cara takes the plunge with industrial waste
Fossil-free hydrogen is being explored as a viable alternative to carbon dioxide (CO2) -producing fuels because it emits water instead of CO2. To help drive home the point about how clean the emissions are, Swedish state-owned company Vattenfall enlisted English model Cara Develingne.
Delevingne herself says she's learned a lot about how fossil-free hydrogen could transform entire industries while working with Vattenfall:
"I’m thrilled to be part of this project and raise awareness about an initiative that demonstrates the huge potential of fossil free hydrogen in replacing fossil fuels. If it takes applying the emissions on my face to spread this message, I am willing to do it."
"We’re not getting into the beauty industry," clarifies Vattenfall. Explaining its limited-edition face mist - not for sale, btw - it says:
"We call it Industrial Emissions Face Mist. It’s a 50ml bottle of systemic change, refreshing everyone’s view on emissions."
With climate change a contentious issue, there are bound to be criticisms of the new fuel's potential, with some pointing to its explosive quality and the possible safety connotations. Other argue caution over the scaling-up potential.