Zero interest for online shopping? Yes and no.

It's not so much that there's zero interest for online shopping as that there's a ton of it. Thai bank First Choice follows up its 'Metaverrrrr' ad campaign about a metaverse-obsessed marketing team with this ad around the other kind of interest in their 'XU Mafia of Digital World' campaign promoting its digital credit card. "We tried to bring out the fierce, cool aspects of the digital world and also add a metallic element to be one of the charms, creating a different digital world for everyone," say the creators of the ad, which is designed to appeal to the younger generations. Do they succeed? Does the ad leave you mystified or amused? Apparently the campaign is built around the idea that there's a war going on between our heart and our brain as we go online shopping. First Choice's playful exploration of that conflict allows young Thai people, who often express stress over their finances, to control everything in this non-existent, endless digital world.

Keywords: First Choice bank Thailand, XU Mafia of Digital World, personal finance, digital shopping, meta shopping, Leo Burnett Thailand