Zach Woods shows how not to read a contract

US actor/comedian Zach Woods ('The Office', 'Silicon Valley', 'Avenue 5') proffers his perceptions of working with tech for the purposes of performance marketing. The ad is for big-tracking and agile project managemet system Jira, itself part of the American-Australian software company Atlassian. The idea seems to be to demonstrate through Woods's high-faluting ideas and the simple hand-held paper message to 'Sign Up' that it's okay to have big ideas as long as they get broken down into actionable steps that are in turn delivered on. Jira is used by 100,000 customers worldwide, including ebay and Spotify, says the company. For those more familiar with Zach Woods's form of delivery than Jira's, the mgsofttech blog says: "Jira offers robust reporting and analytics features, providing insights into project progress, team performance, and potential bottlenecks. Teams can create customizable dashboards and reports to monitor key metrics and make data-driven decisions". Cool. What do you think of the ad?

Keywords: 'The Contract' Zach Woods, Zach Woods x Jira, Atlassian commercial, project management ads, actors in ads, Noble People agency