A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

"You're hotter when you chill"

Hqdefault
"You're hotter when you chill" by Tree Elven on 22/03/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
795 views
Your Rating

In line with other recent ads around the concept of masculinity, this 35-second spot gently highlights to over-eager men trying to impress their audience that they're going to get a better result by 'chilling' than with over-the-top showing off. Men's hygiene products company Axe is behind it. Do you think it's a good way to dial down on inappropriate behaviour and help men understand that they don't need to try too hard, they can just be their real selves?

Keywords: Axe Whoa Whoa Whoa, masculinity, male behaviour, men in ads, MullenLowe, Ponce Buenos Aires

Comments

Get our newsletter and nothing else! No spam or third party mailings.