Yezdi roars back with 'Not for the Saint-Hearted'

Many Indians will have yarns to tell of remembered Yezdi motorbikes, though they stopped being produced more than a quarter of a century ago. Now, anticipation builds as the brand roars back into contemporary life with three new models, the Yezdi Roadster, Yezdi Scrambler and Yezdi Adventure. Does this campaign film give you a sense of the bike's history and personality? The new launch is the intitiative of Classic Legends, itself a company under the wing of the Mahindra Group, an Indian multinational conglomerate. Classic Legends is carving a niche by reviving iconic or popular marques. What do you think of the gravelly voiceover, tongue-in-cheek 'rules' and rebellious underbelly of this retro-infused campaign? Can't wait to get your hands on one of the new beasts? Fun for learning about a legend?

Keywords: Yezdi Not for the Saint-Hearted, Indian biking, classic motorcycling, Classic Legends India, Yezdi motorbikes 2022, Lintas Live