'Working With Cancer' tackles taboo

! This advert maybe not available because the video is not working

This initiative from Publicis, one of the world's top three advertising agencies, confronts the perhaps surprising taboo of cancer in the workplace. It cites research indicating that 50% of people with a cancer diagnosis are afraid to tell their employers. The campaign launches the 'Working With Cancer' pledge from the agency's foundation to eradicate this stigma, and is based on the group's CEO Arthur Sadoun’s own battle with the disease. Launched at the World Economic Forum (WEF) in Davos this month ahead of World Caner Day on February 4th, the pledge is already backed by major cancer research organisations and global corporations. Its manifesto reads: Publicis Groupe’s Pledge: 1. We will secure the job, salary level and benefits of any Publicis Groupe employees diagnosed with cancer for at least one year, so they can stay focused on their health treatment as the priority. 2. All Publicis Groupe employees with cancer will be individually accompanied when they return to work through personalised career support. 3. All affected Publicis Groupe employees will have access to an internal community of volunteers (peers) who are properly trained to provide support, through the Marcel platform. 4. All Publicis Groupe employees in a primary caregiver role for a patient in their immediate family will receive custom personal and professional support to navigate the flexibility and time arrangements needed to maintain their energy at work and as a caregiver. The pledge aims to sign businesses both large and small. What do you think of this ad? It was reportedly informed by the thousands of testimonies Sadoun received after sharing his diagnosis publicly from others in the same situation.

Keywords: Publicis Working With Cancer, cancer in the workplace, taboo topics, Public Groupe Pledge, cancer support at work, Publicis Foundation