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Why is L'Oreal targeting men with this lipstick?

Loreal for men
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A slick awareness-raising ad ad...
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Keywords: L'Oreal this is an ad for me, Loreal lipstick, gender pay gap, McCann Germany

Comments

Why is not obvious to everyone how sexist this ad is? The only thing you would see from any distance, at a push, is five lipsticks and the caption 'this ad is for men'. Offensive to women, offensive to LGBT+, offensive to intellect. The type is illegible and you have to navigate your way around the ad to understand what it is trying to stay? Certainly not L'oreal's finest hour....
ADDS User at 01/05/2019 08:44

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