A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Why is L'Oreal targeting men with this lipstick?

Loreal for men
Why is L'Oreal targeting men with this lipstick? by Tree Elven on 11/04/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
330 views
Your Rating

A slick awareness-raising ad addressing the gender paygap by swtiching up beauty house L'Oreal's famous tagline 'Because I'm worth it' to 'Because we're all worth it in the name of equal work opportunities and pay for men and women. Like it? Or does it take the gloss off the brand when it wades into social issues?

Keywords: L'Oreal this is an ad for me, Loreal lipstick, gender pay gap, McCann Germany

Comments

Why is not obvious to everyone how sexist this ad is? The only thing you would see from any distance, at a push, is five lipsticks and the caption 'this ad is for men'. Offensive to women, offensive to LGBT+, offensive to intellect. The type is illegible and you have to navigate your way around the ad to understand what it is trying to stay? Certainly not L'oreal's finest hour....
ADDS User at 01/05/2019 08:44

Get our newsletter and nothing else! No spam or third party mailings.