Why Do It? - Nike asks the question

US athletic footwear and apparel company Nike re-works its 'Just Do It' slogan with this motivation, slo-mo campaign that features a series of varied athletes, is voiced by US rapper Tyler, and is hard to stop watching. The brand says: “‘Just Do It’ isn’t just a slogan - it’s a spirit that lives in every heartbeat of sport. It’s the belief that, together, we can inspire, unite and elevate ourselves beyond what we thought possible. With ‘Why Do It?,’ we’re igniting that spark for a new generation, daring them to step forward with courage, trust in their own potential and discover the greatness that unfolds the moment they decide to begin.”What do you reckon? Job done?

Keywords: Nike 'Why Do It?', sports commercials, sportswear, Tyler, Wieden + Kennedy Portland