Who thinks traffic lights only come in green?

The answer is this guy, embodying the ultra-smooth experience of Jameson Irish Whiskey as he cruises through the unexpected with impeccable élan. Just because you've been making whiskey for centuries doesn't mean your ads have to be old-fashioned... The distillery was set up by John Jameson, who was born in Alloa in Scotland in 1740, and went to Dublin in the late 1770s. As Jameson tells it: "Four of his sons followed him into distilling in Ireland, setting up a family dynasty that was to last for generations. He died on the 3rd December, 1823 at the ripe old age of eighty-three. Now take a look at the number of times 3 appears in that last sentence. It’s no wonder we still distill three times to this very day. It’s a number very special to us". Nice. And if you're wondering about the whisky/whiskey, Grammerly explains that "whisky (no e) refers to Scottish, Canadian, or Japanese grain spirits. Whiskey (with an e) refers to grain spirits distilled in Ireland and the United States". Anyway, back to Smooth Guy Jose - do you like the way he delivers the message, narrated by Irish actor Cillian Murphy? "Jameson is a serious whiskey that doesn't take itself too seriously," says the brand. "...this new campaign is our lighthearted take on connecting people through their shared outlook on life. Have you ever sat at a bar, saw a stranger, and wondered if you'd be friends in another life? Next time, go say hello. After all, they could be a Jameson, too." Cheers to that!

Keywords: Jameson 'Must Be a Jameson', Jameson Irish Whiskey, Cillian Murphy commercial voiceover, whiskey ads, Bryan Buckley commercial, Ogilvy