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Who are you proud to be in your Calvins?

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Who are you proud to be in your Calvins? by Tree Elven on 22/05/2020
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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A fresh iteration of the classic #MyCalvins slogan featuring Brazilian drag queen Pabllo Vittar, US actor Tommy Dorfman, Egyptian actor and model Mina Gerges, US photographer and performance artist MaryV, US actor and model Chella Man, Persian musician Gia Woods, actresses Ama Elsesser and Jari Jones, and British-born designer/model Reece King. Captured by the lens of American photographer Ryan McGinley, the models in #ProudInMyCalvins are also featured in separate videos where they tell their LGBTQ+ stories. Calvin Klein was set up in the USA in 1968. Its men's underwear was red-hot in the 1990s, and the 'My Clavins' hashtag references this quietly raunchy 1981 commercial featuring actress Brooke Shields in her CK jeans: https://youtu.be/YK2VZgJ4AoM. Despite fierce competition, the brand continues to capture the Zeitgeist via models and campaigns for our times. Do you agree? What do you think of this campaign?

Keywords: Calvin Klein, LGBTQ+, Proud in my calvins, non-binary, transgender, body positive, Ryan McGinley

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