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'Where is my mind?' asks and answers Apple with AirPods Pro

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'Where is my mind?' asks and answers Apple with AirPods Pro by Tree Elven on 16/03/2023
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  • Amusing
  • Creative
  • Informative
  • Controversial
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Tech giant Apple is promising twice as much noise protection with its AirPods Pro 2nd generation. With the Active Noise Cancellation switched on, we see a young woman listening to music, oblivious to the hustle and bustle of the city around her. Appealing? Unrealistic? The soundtrack is cover of Pixies classic 'Where is My Mind', by Zimbabwean-born Australian singer-songwriter and rapper Tkay Maidza.

Keywords: Apple Quiet the Noise, Apple commercials, AirPods Pro 2nd generation, noise cancellation, Megaforce, TBWA\Media Arts Lab

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