When is an ad not an ad? When it's Ryan Reynolds to camera!

What you'd imagine is a really tough brief becomes entertainment with dry-humour maestro Ryan Reynolds at the helm. Marketing a marketing product - in this case, MNTN, which aims to 'redefine what advertisers can do with television - sounds pretty niche, right? But no! As one viewer comments, "I love how Ryan Reynolds can make us watch ads without we even realize". What do you think? Does the popular Canadian actor do it for you, no matter what he's promoting? If you're not familiar with his movies but enjoy gentle self-parody, well-crafted scripts,and wicked delivery, you may want to go along with this one just for the ride.

Keywords: Ryan Reynolds commercials, MNTN ctv, Hollywood actors in ads, Maximum Effort, funny ads