WhatsApp stresses its privacy credentials

All aboard the good ship Privacy... again. This time it's WhatsApp, the Meta-owned messaging app which tech titan Elon Musk said "exports your user data every night". Musk took plenty of flak for that, given the immense amounts of data flowing through his systems and platforms, and the virtual impossibility of offering privacy at all in today's world. As commented here before, no matter how vigorously or creatively companies stress their privacy settings, they are still themselves obliged to turn over user data if required to by governments. That said, what do you think of this campaign, in which WhatsApp aims to reassure its three billion users that #NotEvenWhatsApp can access private messaging because it only appears as blurred pixels and encrypted text?

Keywords: WhatsApp 'NotEvenWhatsApp', WhatsApp message privately, digital privacy, data privacy, BBDO