What's the boldest thing Austin Butler can do?

The answer, my friend, is blowing in the wind as U.S.actor Austin Butler emanates new masculine fragrance MYSLF. The 32-year-old is best known to most people for his portrayal of legendary singer Elvis Presley in the musical biopic 'Elvis', for which he won a Golden Globe Award and a BAFTA Award, and was also nominated for the Academy Award for Best Actor. Currently hitting headlines by dating actress/model Kaia Gerber - daughter of supermodel Cindy Crawford and businessman Rande Gerber - Butler's next appearance as a bald scary villain in the sci-fi adventure movie 'Dune: Part Two' is due out in March 2024. Meantime, he's gaining rave reviews for his expressive performance in this ad. MYSLF is the latest men's fragrance from Yves Saint Laurent / YSL, the French luxury fashion house founded in 1962 by Yves Saint Laurent and his partner, Pierre Bergé. Butler says he was honoured to be invited to become a YSL Beauty brand ambassador earlier this yearm saying of the founder: "He broke through labels. He was a rebel, and I love that about him. I feel privileged to be a part of the heritage he set in motion.” And yes, that is YSL sitting handily in the middle of the scent's name.... The trend for taking vowels out of brand names can be greeted with derision - witness the same manoeuvre in 2021 by asset management firm Standard Life Aberdeen, now known rather curtly and unpronounceably as abrdn - but this one works really well, wouldn't you say? YSL calls this campaign 'MYSLF - The New Statement In Fragrance', and bills the fragrance as 'the scent of a modern masculinity'. Have they hit the nail on the head?

Keywords: YSL x Austin Butler, 'MYSLF - The New Statement In Fragrance', masculinity in ads, Hollywood actors in ads, men's fragrances, director Julia Ducournau, Austin Butler commercial