What's Rolex doing in the Côte d’Ivoire?

In this three-minute campaign, Inza Koné explains his mission to help people and Nature successfully coexist, and to protect one of Côte d’Ivoire’s last remaining ancient rainforests, Tanoé-Ehy. In 2006, this pursuit led him to establish a conservation programme with 11 local communities, and, in 2021, Tanoé-Ehy was named a natural reserve collectively managed and owned by the communities. Koné, a 2023 Rolex Awards Laureate, believes that conservation and human well-being are inextricably linked and he supports sustainable livelihoods in Tanoé-Ehy, including growing and processing cassava products, a popular food in Côte d’Ivoire. The Rolex Awards were established in 1976 to commemorate the 50th anniversary of the Rolex Oyster, the first waterproof watch and an important milestone in watchmaking. The luxury brand explains that the Awards were "designed to fill a void in corporate philanthropy by supporting exceptional individuals around the world, pioneers who had no or little access to traditional funding and were responding to major challenges with original and innovative projects that advance human knowledge and well-being. transformed lives and communities". What do you think of the footage? Were you aware of the Rolex Awards? Rolex watches are valued not just as precious timepieces but as good investments thanks to their sustained capacity to out-perform traditional financial assets. Prices begin at around US$5,000, rising up fast to the six-figure range and up into the 'On Request' stratosphere for the most coveted collections.

Keywords: Rolex Awards 2023, Rolex Perpetual Planet Initiative, Tanoé-Ehy rainforest, Côte d’Ivoire, environment, luxury watches, luxury brands and social purpose