'Wear wool, not fossil fuel'

The fashion industry is notoriously wasteful, and we're seeing more and more efforts to weave in better sustainability practices. What do you think of this campaign by The Woolmark Company? Many people are unaware that fossil fuels are essential in the manufacture of plastics - including the kind used for synthetic clothing. While the Covid situation launched an explosion of obviously plastic clothing and ongoing waste, taking a toll on the environment, our everyday shopping habits are harder to define, let alone change. The message of buying less but buying better has been around for a long time,and may be gathering more momentum; however, it's still a hard sell for those of us without enough ready cash or regular income to make those 'buying better' choices. There's also the issue of people - particularly teenagers and younger people - caring more about the impact and variety of their wardrobe than its longevity. If you're wondering about the swimming pool of 'oil' depicted here, it was created using a mix of water, food thickener and edible children's paint.

Keywords: The Woolmark Company, 'Wear wool, not fossil fuel', fast fashion, plastic waste, fashion sustainability, fossil fuel fashion, plastics in clothing, fossil fuels and plastic, 20something, Park Village, Studio Birthplace