We The People crashes the Super Bowl: JFK commercial re-animated for RFK Jr

Many believe - and hope - we're living in an age of the third option, the third space, as sharply opposed 'Us v Them' stances prove simply too divisive. In the US political arena, the third option is currently embodied by Robert F Kennedy Jr, the nephew of assassinated President John F Kennedy (JFK), and the son of assassinated Attorney General Robert F Kennedy. To circumvent regulations which make it harder for an individual to appear on a ballot than a party, RFK Jr has created a new political party, We The People. (His launch video can be seen here: https://youtu.be/cusFvojxEFM). Hard upon the heels of this stone thrown into the familiar bi-party election run-up, a super PAC (Political Action Committee) supporting RFK Jr ran this campaign at the hugely popular Super Bowl football event. It is pretty much a re-make of the catchy 1960 campaign for JFK, proffering the same jingle and cartoon style, with tweaks such as images of RFK Jr super-imposed. The 70-year-old candidate for this year's presidential elections was swift to counter criticism with a tweet expressing regret if the “advertisement caused anyone in my family pain.” Inevitably there was carping about the money involved - a 30-second slot cost US$7 million this year - though it's hard to compute that with it being apparently okay for snacks and other brands to splash their cash in the same way. Perhaps the real peeve is that it forces the viewer's attention on major/competing matters rather than going with the flow of a fun sports match that people love because it allows them to gather like no other event to simply enjoy each other's company and the game. The PAC behind the RFK Jr campaign is called American Values 2024 (AV24), which says it is "committed to educating and mobilizing voters to elect candidates who will restore and protect the soul of democracy in the United States. Our long-term vision is to build a movement starting at the local level to create a national groundswell to address the critical issues our country faces. Today, American Values 2024 supports Robert F. Kennedy, Jr’s 2024 presidential campaign. AV24 is co-founded by Mark Gorton (CEO of Tower Research Capital) and Tony Lyons (President of Skyhorse Publishing)". What do you think of the campaign challenging the two-tone run-up of Joe Biden incumbent versus former President Donald Trump? Cheap knock-off, insulting, brilliant spot of marketing to grab mass attention in an upbeat, catchy way?

Keywords: RFK Jr Super Bowl, American Values ad Super Bowl 2024, Robert F Kennedy new political party, political ads, RFK Jr presidential candidate, American Values AV24