'We need a Lidl Christmas'

Germany's discount supermarket chain puts on a magical one-minute animation featuring elves setting up a tasty Christmas when the lights go down in the stores - and manages to avoid making a single reference to the COVID-19 coronavirus that affected 2020 in so many ways at global level. What do you think of this ad? Does it turn you into a Liddl customer? The soundtrack adapts the Broadway classic 'We Need a Little Christmas'.

Keywords: Lidl Ireland, Christmas ads 2020, Christmas food shopping, animated ads, BBDO Dublin, Piranha Bar