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We are what we do, from NatWest

We are what we do, from NatWest by Tree Elven on 18/11/2016
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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"We all have a duty to do the right thing", says this 30-second ad from UK retail and commercial bank NatWest, which acknowledges 'our' faults rather than pushing its perfections. What do you think of this approach?

Keywords: M&C Saatchi, black and white ads, most trustworthy high street banks, NatWest banking services, National Westminster bank

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