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Water poverty: Matt Damon raises a glass to The Gift of Time

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Water poverty: Matt Damon raises a glass to The Gift of Time by Tree Elven on 08/11/2021
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US actor/producer/screenwriter Matt Damon continues his advocacy for Water.org, the organisation he co-founded to combat water poverty, in this seasonal ad for pilsner beermaker Stella Artois. The message in 2021 is around giving the gift of time. As the partnership explains: "Savoring time together is the best gift we receive during the holiday season. But in developing countries, women around the world spend hours collecting water. This season, every Stella Artois and limited-edition chalice helps support water.org so instead of walking hours to collect water, these women can spend that time with loved ones." Damon is known to most of us for his on-screen work in films such as 'Good Will Hunting', 'The Martian' and 'The Bourne Identity'. However, before his acting career took off in the late Eighties, he had travelled extensively outside the United States of America with his mother. “I quickly realized the world was much bigger than my hometown," says the actor, who went on to found H2O Africa Foundation in 2006. “You cannot solve poverty without solving water and sanitation,” he says. What do you think of the Stella Artois commercial? Right kind of reminder at a time of giving?

Keywords: Stella Artois Gift of Time, Water.org, Matt Damon Gift of Time ad, Christmas ads 2021, Hollywood actors in ads, women collecting water, water poverty, water sustainability

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