Waitrose serves up a mystery Christmas cracker

The finale of this year's Christmas ad series, 'Sweet Suspicion', by British supermarket Waitrose. What do you think? Actor Matthew Macfadyen wraps up his detective work to solve the evolving mystery, which has captured the imagination of many across the generations, with a satisfyingly humorous twist. Part of the John Lewis group set up over 100 years ago by businessman John Spedan Lewis, Waitrose reported sales were up 5% to £7.7bn for the 2023/24 period, with a record number of people choosing to buy at the quality outlet. The John Lewis group stands out for its founding principles, which included staff - known as Partners - in the decision-making and running of the business. A written Constitution outlined Partners' rights and responsibilities as co-owners. As the brand explains: "Spedan Lewis wanted to create a way of doing business that was both commercial, allowing it to move quickly and stay ahead in a highly-competitive industry, and democratic, giving every Partner a voice in the business they co-own". Has the group come up with the best Christmas ad this year?

Keywords: Waitrose Sweet Suspicion, Waitrose Christmas ad, Christmas ads 2024, Matthew Macfadyen in ads, Saatchi & Saatchi