'Visible Emergency': Pfizer drives see-through ambulance through city streets

Pharmaceutical giant Pfizer Mexico is behind this campaign, entitled 'Visible Emergency'. It promotes vaccination against respiratory diseases by using a see-through ambulance and actors enacting an emergency as it drives through the city. According to the US National Institues of Health: "vaccines are available to prevent two of the most common and most deadly causes of lower respiratory tract infections: pneumococcal disease and influenza. Pneumococcal polysaccharide vaccine prevents pneumococcal bacteremia; influenza vaccines prevent influenza as well as several complications of influenza. Despite all that is known about how well these vaccines work, influenza and pneumococcal vaccines are underused markedly, especially among some minority groups that are affected dis-proportionately by disease." Pfizer became a familiar name during the Covid situation thanks to widespread promotion of its Covid shot. The US multinational is now coming under fire for profiteering even within previously aligned media outlets as it emerges that sales of its Covid shots brought in $37 billion in 2021. Despite global campaigns promoting the shots, there is a broad spectrum of opinions and reactions to the product, including accusations of criminal activity, and indignation over the pushing of a 'vaccine' that never claimed to perform the widely understood functions of a vaccine in preventing infection and transmission. What do you think of the transparent ambulance campaign within this context? Highly effective, necessary awareness-building, fake advertising, waste of money? Would the campaign have the desired effect, do you think? Might it be interpreted as inducing unnecessary anxiety in populations already saturated with distress after Covid restrictions and the ongoing fallout?

Keywords: Pfizer Visible Emergency, transparent ambulance, respiratory infections, vaccines against respiratory diseases, Pfizer Mexico, Ogilvy Argentina