Virgin brings a fresh touch to recruitment advertising with 'Secret Sauce'

Like all advertising, recruitment has had to come up with new ways to reach potential audience in a fast-moving landscape. What do you think of this effort by Sir Richard Branson's Virgin Group, putting actual employees in front of the camera? Too contrived, or effective and fun? The brand known across five continents through varied services says: “For more than fifty years, Virgin has become known for recognising the greatest asset of any business is its people, and Secret Sauce celebrates just that. Virgin’s people are what sets Virgin apart, and the reason why so many of our customers choose to fly with us, bank with us, exercise with us, and more. It is wonderful to celebrate just a few of Virgin’s many unsung heroes in this way.” Branson - renowned for his approach of appearing himself in action-packed and humorous ads to promote his brands - is said to be delighted with the campaign, saying on his LInkedIn personal page that he smiles every time he watches it.

Keywords: Virgin Secret Sauce, recruitment ads, Cubaka