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Virgin Atlantic invites all crew to wear the skirt formerly known as trousers

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Virgin Atlantic invites all crew to wear the skirt formerly known as trousers by Tree Elven on 30/09/2022
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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The phrase 'Who wears the trousers?' was traditionally used to mean, who's in charge, who wields the power, who has the stronger position/personality, and date sback to a time when only men wore trousers. Styles, morés and hemlines constantly change for the ladies, but Western men - apart from a few exceptions such as kilt-wearing Scots - have remained fairly faithful to their uniform of trousers. Hollywood icon Kathryn Hepburn - daughter of a suffragist mother and a doctor father - shocked the movie world and beyond by living life on her own terms, expressing her opinons freely, and... consistently wearing slacks. Now British airline Virgin Atlantic has picked up the baton, unstitching the male/female structure with its updated gender policy inviting staff both on the ground and in the air to wear the skirt if they choose to. Or whatever. As the brand explains: "We’ve changed our uniform code to give our crew, pilot and ground teams the option to choose which of our iconic uniforms, designed by Vivienne Westwood, best represents them." Westwood is another feisty female whose punk, crossover, and often rebellious take has fashioned her into a leading light in contemporary British style. She is also a hands-on environmental activist. But back to the Virgin ad, what do you think of it? Great reflection of important policies, attention-seeking brand-wagoning, no great shakes, or another classic from the stable of flamboyant British entrepreneur Sir Richard Branson, who owns the Virgin Group?

Keywords: Virgin Atlantic gender policy, Virgin LGBTQ+ 2022, gender fluid airline uniforms, non-binary, Vivienne Westwood Virgin uniforms, Lucky Generals

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