Valentino Garavani Rockstud23: a lesson in craftsmanship

Here's a change from the 'unboxing' trend, where we watch a video of someone unpacking and critiqueing a product in detail. Italian luxury fashion house Valentino, founded in 1960, reverses that format to show the 'boxing' of one of their creations. In just over a minute, it manages to illustrate the very early stages - which almost look like a 'you can do this for yourselves at home, kids' - right through the precision hand-building to the gorgeous presentation of a Rockstud23 bag. I know, I watched it for the name, too. In an age where mass availability works alongside individual personalisation, luxury brands have been swift to highlight what makes them worth the money. Attributes such as craftsmanship and longevity are the new exclusivity powering their continued appeal. This campaign is part of a series by Valentino called Mastery Tales, encapsulating hours, days and decades of skill in a minute or two - boxing design through visual precision. What do you think of the ad?

Keywords: Valentino Garavina Rockstud23 bag, luxury bags, Valentino Mastery Tales, luxury craftsmanship, making of Rockstud23 bag, women's luxury handbags