US Major League Baseball goes plant-based with CBD sponsorship

This month, cannabidiol (CBD) made a huge hit in the sports headlines and beyond as Major League Baseball (MLB) became the first of the four major U.S. sports leagues to sign a CBD sponsor. The league is teaming up with Colorado CBD company Charlotte’s Web for a multi-year deal that includes a line of MLB-branded products. According to MLB, the deal will provide “increased CBD visibility to their professional athletes, millions of fans and communities.” You can find more details on the deal via this link: https://youtu.be/IIqm5lPpxRw, while the ad shown here on ADDS is a more 'beautiful' one from 2020. "The benefits of hemp are too many to ignore," said Charlotte's Web at the time, "and so is our 3,049,200 square-foot mural to honor everyone who has fought for — and benefited from — access to hemp". For those not familiar, cannabidiol is a non-psychoactive cannabinoid in the cannabis plant. CBD oil, created by extracting CBD and other chemical compounds from the cannabis or hemp plant, is enjoying a worldwide boom in the wellness sector. There has long been a global movement to legalise medical cannabis.

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