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'Unfortunately Fake News' takes aim at billionaires, Big Pharma in campaign against extreme poverty

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'Unfortunately Fake News' takes aim at billionaires, Big Pharma in campaign against extreme poverty by Tree Elven on 15/09/2021
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Under the hashtag slogan #UnfortunatelyFakeNews, Concern Worldwide launched this campaign featuring apparently positive news stories being read out by TV anchors. The stories each twist familiar formats to deliver the ultimate message that in a world crammed with wealth, there is no excuse for extreme poverty to exist. Ireland's humanitarian organisation has been on a mission to end poverty since its inception in 1968. It's worked in more than 50 countries, but this is the first US-targeted campaign. What do you think of the clear references to recent billionaire exploits such as rocketing up to the edge of Space, and the calling out of Big Pharma for its profiting - many would say profiteering - of the Covid situation? Though the format makes for strong 'headlines', a Concern Worldwide spokesperson acknowledged: “No one person, government, or organization can solve income inequality and extreme poverty on their own - we must all work together. Meaningful change requires all of us to recognize our individual responsibility and use our available resources intentionally, so they have a positive impact on the world.” Does the newscast parody do an effective job?

Keywords: Concern Worldwide, extreme poverty campaign, global wealth inequality, news parody, Big Pharma, wealth distribution, Unfortunately Fake News by Concern Worldwide, FRED & FARID

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