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Tyson Fury makes hard-hitting point for CALM

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Tyson Fury makes hard-hitting point for CALM by Tree Elven on 19/07/2021
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Heavyweight boxing champion Tyson Fury, who has previously spoken out about his own battle with depression and suicidal thoughts, features in this one-minute campaign for CALM - Campaign Against Living Miserably. The English charity says that 125 people in the UK commit suicide every week, 75% of them male. The footage is from a real fight Fury had against Deontay Wilder, with his opponent digitally removed. What do you think of the ad, 'Don't Fight It Alone'? Excellent way to portray the silent toll taken on men suffering in silence? About time we re-positioned this issue so that men themselves do not perceive reaching out for help as weakness? "Like many of us, Tyson Fury has fought invisible opponents, " says CALM. "And we hope this campaign starts a new conversation about the impact of mental health challenges - because the more we talk about it, the more we normalise being open about what we’re going through, the more we can get support when we need it. We want to inspire people who might be going through tough times to take that first, crucial step and reach out to family, friends, or the CALM helpline before they reach the point of crisis. Whatever your battle, CALM is here, in your corner.”

Keywords: CALM Don't Fight It Alone, Tyson Fury, Deontay Wilder, men's mental health, sports and mental health, the7stars, Seven Stars, AMV BBDO

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