Two dads create 'first clean medicine company'

"It's time to ditch the dirty," says this simply-presented, part-animated ad for Genexa, a company set up to produce a range of common over-the-counter (OTC) medicines that don't contain the unnecessary and often detrimental chemical ingredients - artificial dyes, talc, parabens, and even allergens like lactose and gluten - found in many familiar medications we use for minor ailments. "All of our products are made to the highest standards of medicine," says Genexa, "with no artificial dyes, common allergens, or unnecessary inactive ingredients. It’s real medicine, made clean." What do you think of the presentation by the self-billed 'first clean medicine company'?

Keywords: Genexa, clean over the counter medicines, chemical ingredients OTC medicines, inactive ingredients medicine, Known agency, co:collective