Turkish Airlines flying high with pet-lovers

This new ad by Turkey's national carrier has taken off- how many airline ads get a million YouTube views in a fortnight? Turkish Airlines, in association with popular and quirky YouTube channel Aaron's Animals, presents a light-hearted yet information-packed campiagn in the format of a mini-movie. The trend towards endowing animals with human emotions has long been a favourite in the entertainment world - as clearly evidenced by the universal appeal of skilled practitioners such as Disney and Pixar - and we all know about cats on the internet.... This nearly five-minute footage keys into both powerful preferences, and looks set to top the rankings in terms of airlines buying into the growth areas of family travel and pet ownership. Some wouldn't even distinguish pets as separate from the rest of the family. How cats and dogs who used to be fed and left alone when they weren't working feel about the 21st-century approach of constant grooming, caressing, and filming remains, of course, a mystery to mere humans. But back to the practicalities: Turkish Airlines manages to convey a wealth of human- and pet-perspective information in the humorous ad, promoting Istanbul as well as showing how it smooths the pathway for - in this case - feline travel protocols. What do you make of it?

Keywords: Turkish Airlines 'Flying With Your Pet', air travel for pets, Aaron's Animals, funny ads, animated ads