Travel the snow globe with Louis Vuitton

Most charming Christmas ad this year? Well, none of us has seen them all, but this campaign from luxury fashion house Louis Vuitton brings a note of joy lacking in many of the more meaningful efforts from other brands. The Maison’s Mascot Vivienne and her plush friend Teddy come out from their snow globes to romp in an enlarged miniature world amid flurries of snow and mountains of posh luggage. It's amazing how many items of the LV travel and accessories range gets shown off in the process, and the focus in this small world is delightfully sharp. Founded in 1854, LV describes itself as combining innovativion with uncompromising quality while remaining "faithful to the spirit of its founder, Louis Vuitton, who invented a genuine 'Art of Travel' through luggage, bags and accessories which were as creative as they were elegant and practical". Even Scrooge types who deplore the Christmas spirit, or those pointing to the ongoing ravages of Covid to society can take a minute to delight in 'The Holiday Season' as it should/could be in terms of playfulness and joy. Your thoughts?

Keywords: Louis Vuitton The Holiday Season, Christmas ads 2022, luxury fashion, luxury travel, luxury accessories, director Gary Freedman, Louis Vuitton – Dôme