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Toshiki Yashiro, Eri Fukatsu ramp up the tension for LOEWE

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Toshiki Yashiro, Eri Fukatsu ramp up the tension for LOEWE by Tree Elven on 27/02/2024
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Japanese-American art director and camera man Toshiki Yashiro brings an enigmatic touch to this footage, featuring Japanese actress Eri Fukatsu, for Spanish luxury fashion house LOEWE. What do you make of the drop of precision in a swirling landscape of unspoken tension? Does it make you smile/wonder/want? LOEWE has gathered a reputation for swinging smoothly from high art to hands-on craftsmanship in its advertising: its Paula's Ibiza brand, for example, draws the eye both through young photographer Gray Sorrenti's exuberant work and craftsmanship marketing such as animal head sculptures for its stores handcrafted by Spanish straw artist Javier Sánchez Medina. Many of the top fashion houses have responded creatively to the Asian luxury market, which values longevity, classicism, and understanding of natural materials/processes as much as funky contemporary design/tech. Yashiro says: "I believe a basic story structure can be applied to almost anything around us - whether it's a movie, a photograph, a painting, or advertisement. Stories compel". Agree or disagree? LOEWE does manufacture a purse called the Ladybug, and also a handbag ornament, known as a bag charm, named after the brightly-coloured insect.

Keywords: LOEWE The Ladybug, 天道虫, Toshiki Yashiro, Eri Fukatsu, luxury purses, luxury accessories, luxury handbags

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