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Tokyo Olympics: Cheeky robot assists Team GB

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Tokyo Olympics: Cheeky robot assists Team GB by Tree Elven on 23/07/2021
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Japanese car-maker Toyota chips in to the Olympics held in 2021 with this cheeky one-minute glimpse of a robot helping athletes out with household chores so that they can focus on their training. "As proud Mobility Partner of Team GB & Paralympics GB, Toyota are always looking for new ways to help our athletes as they prepare for Tokyo 2020…" says the multinational, which is based in Tokyo. There are some fun moments in the not-so-futuristic campaign, including the robot binning a voice command device that previously had pride of place in the home. Set up in 1937, the automaker has an entire branch, Toyota Research, working on mobility solutions and the use of artificial intelligence (AI). Products range from assistance mechanisms for getting in and out of cars and appliances for those with impaired mobility, right across to devices that can help move paralysed patients from bed to chair, or perform household tasks such as fetching and carrying. What do you think of the ad?

Keywords: Toyota, Toyota Human Support Robot, Toyota HSR, AI mobility solutions, funny ads, household robots, Olympics, Paralympics, Team GB, The&Partnership

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